{"id":99656,"date":"2024-07-18T01:58:27","date_gmt":"2024-07-18T05:58:27","guid":{"rendered":"https:\/\/www.litmus.com\/?p=99656"},"modified":"2025-10-02T16:14:28","modified_gmt":"2025-10-02T20:14:28","slug":"newsletter-best-practices","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/newsletter-best-practices","title":{"rendered":"How to Create a Newsletter: Best Practices and Examples [Guide]"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_4e08c7baa7454695d8b96f6b58f31a9e\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">Newsletters are a cornerstone of email marketing. They offer a direct line of communication with your audience\u2014yet creating one that consistently engages readers can be challenging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you create a newsletter that not only captures attention but also effectively supports your business goals?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dive into newsletter best practices for launching a successful newsletter:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#what\"><span style=\"font-weight: 400;\">What\u2019s an email newsletter and why is it important?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#how\"><span style=\"font-weight: 400;\">How newsletters can benefit your brand<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#landscape\"><span style=\"font-weight: 400;\">The newsletter landscape<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#best-practices\"><span style=\"font-weight: 400;\">Preparing for your first newsletter: Best practices to follow<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What\u2019s an email newsletter and why is it important?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Newsletters are recurring roundups of news, tips, or product updates sent by way of email. According to the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/state-of-email-reports\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2021 State of Email<\/span><\/a><span style=\"font-weight: 400;\"> survey, more than <\/span><strong>80% of respondents send email newsletters<\/strong><span style=\"font-weight: 400;\">, making them the most popular type of emails that marketers send.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Newsletter emails are a go-to strategy for B2B and B2C marketers across various sectors, including non-profits, news organizations, independent thought leaders, and consultants. Here are some key benefits that email newsletters offer:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establish <\/span><strong>brand trust and credibility<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demonstrate<\/span> <strong>the value your brand offers<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build and nurture <\/span><strong>direct connections with subscribers<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn more about <\/span><strong>subscriber interests<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase <\/span><strong>brand awareness<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage <\/span><strong>retention and engagement<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost revenue with <\/span><strong>paid ads or subscription models<\/strong><\/li>\n<\/ul>\n<h3 id=\"how\"><span style=\"font-weight: 400;\">How newsletters can benefit your brand<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before setting up and sending a newsletter, it\u2019s important to have a clear grasp of its purpose for your brand. Knowing the &#8220;why&#8221; behind your newsletter serves as your guiding star, helping you stay true to your goals and avoiding adding to the noise of your subscribers&#8217; inboxes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the heart of all good marketing lies one key element: quality content. So make sure you have it!<\/span><\/p>\n<figure id=\"attachment_99659\" aria-describedby=\"caption-attachment-99659\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-99659\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/content-honeycomb.png\" alt=\"content honeycomb\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/content-honeycomb.png 640w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/content-honeycomb-300x225.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-99659\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/colonycontentagency.com.au\/what-is-the-content-honeycomb\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Colony Content Agency<\/span><\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Regardless of your industry or brand, <\/span><strong>an email newsletter shouldn&#8217;t be about a hard sell<\/strong><span style=\"font-weight: 400;\">. While the content can have a promotional aspect, the primary goal of newsletters is to inform, educate, entertain, and inspire your audience. If some revenue follows, whether directly or indirectly, that&#8217;s an added bonus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/annhandley.com\/2020-newsletters\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ann Handley\u2019s philosophy<\/span><\/a><span style=\"font-weight: 400;\"> on newsletters: think of them as <\/span><strong>a bridge to the rest of your marketing efforts.<\/strong><\/p>\n<figure id=\"attachment_53030\" aria-describedby=\"caption-attachment-53030\" style=\"width: 1302px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-53030\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/StoryDoc-survey.png\" alt=\"chart showing reasons people subscribe to an email newsletters\" width=\"1302\" height=\"822\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/StoryDoc-survey.png 1302w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/StoryDoc-survey-300x189.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/StoryDoc-survey-1024x646.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/StoryDoc-survey-768x485.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/StoryDoc-survey-700x442.png 700w\" sizes=\"(max-width: 1302px) 100vw, 1302px\" \/><figcaption id=\"caption-attachment-53030\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.storydoc.com\/blog\/email-marketing-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">StoryDoc survey<\/span><\/a><span style=\"font-weight: 400;\">, visualized in Litmus\u2019 <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/start-grow-newsletter-emails\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Start and Grow Email Newsletters People Love<\/span><\/a><\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Receive discounts<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 39%\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Read current news<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 21%\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Learn about something of interest<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 18%\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Get access to exclusive content<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 16%\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Receive product announcements\/updates<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 5%<\/span><\/li>\n<\/ul>\n<h2 id=\"landscape\"><span style=\"font-weight: 400;\">The newsletter landscape<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Believe it or not, the very first newsletter email was sent on <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.computerhistory.org\/collections\/catalog\/102661013\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">December 22, 1977<\/span><\/a><span style=\"font-weight: 400;\">! It ran until 2001 and is credited with pioneering what we now recognize as digital marketing across various channels, including email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While newsletters have been around for decades, over recent years they&#8217;ve experienced a resurgence, which can be largely attributed to the rise of <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/hbr.org\/2024\/05\/how-your-business-should-tap-into-the-creator-economy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the creator economy<\/span><\/a><span style=\"font-weight: 400;\">, Many writers, creators, and brands embracing paid formats as both a means of brand building and a revenue stream.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, between 2021 and 2022, the newsletter platform <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/blog.beehiiv.com\/p\/2024-state-of-newsletters\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">beehiiv<\/span><\/a><span style=\"font-weight: 400;\"> saw a significant increase in activity, with 402 million emails sent. By 2023, this number soared to 4.5 billion emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Inbox Reads\u2019 <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/inboxreads.co\/blog\/state-of-newsletters-2023\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The State of Newsletters In 2023<\/span><\/a><span style=\"font-weight: 400;\">, Substack is the most popular <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-snapshot-of-the-email-service-provider-landscape\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email service provider (ESP)<\/span><\/a><span style=\"font-weight: 400;\"> for newsletter creators. Others on the list include beehiiv, Ghost, Mailchimp, Convertkit, and MailerLite.<\/span><\/p>\n<figure id=\"attachment_99660\" aria-describedby=\"caption-attachment-99660\" style=\"width: 1678px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-99660\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/The-State-of-Newsletters-In-2023.png\" alt=\"The State of Newsletters In 2023\" width=\"1678\" height=\"1052\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/The-State-of-Newsletters-In-2023.png 1678w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/The-State-of-Newsletters-In-2023-300x188.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/The-State-of-Newsletters-In-2023-1024x642.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/The-State-of-Newsletters-In-2023-768x481.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/The-State-of-Newsletters-In-2023-1536x963.png 1536w\" sizes=\"(max-width: 1678px) 100vw, 1678px\" \/><figcaption id=\"caption-attachment-99660\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/inboxreads.co\/blog\/state-of-newsletters-2023\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Inbox Reads<\/span><\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A majority of newsletters are free, but about <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/inboxreads.co\/blog\/state-of-newsletters-2023\"><b>13.5% are paid<\/b> (Inbox Reads)<\/a><span style=\"font-weight: 400;\">, and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.newslettercircle.com\/p\/substack-newsletter-report\"><b>36% offer a paid plan<\/b> (Newsletter Circle)<\/a><span style=\"font-weight: 400;\">. Ads and sponsorships continue to be the most popular form of monetization, with <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/inboxreads.co\/blog\/state-of-newsletters-2023\" target=\"_blank\" rel=\"noopener\"><b>67% of newsletters interested in sponsorship<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 id=\"best-practices\"><span style=\"font-weight: 400;\">Preparing for your first newsletter: Best practices to follow<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive into the steps to take while you\u2019re in the initial planning phase of your next newsletter. Ask yourself these four questions:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#what-do\"><strong><i>What<\/i><\/strong><span style=\"font-weight: 400;\"> do you want to accomplish?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#who\"><strong><i>Who<\/i><\/strong><span style=\"font-weight: 400;\"> is this newsletter going to?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#when\"><strong><i>When<\/i><\/strong><span style=\"font-weight: 400;\"> will subscribers receive your newsletter?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#how-will\"><strong><i>How<\/i><\/strong><span style=\"font-weight: 400;\"> will you measure if your newsletter is engaging?<\/span><\/a><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Let\u2019s walk through each step.<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_a48a2cd0f8915133817177cbf1966b38\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/icon_send_blue.svg\" alt=\"email send and email testing by litmus\" width=\"100\" height=\"100\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Get email insights from nearly 1,000 marketers<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Dive into the State of Email Reports for the latest trends, innovations, and best practices across the email marketing industry.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/state-of-email-reports\">\n\t\t\t\t\t\tGet the latest report\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>\n\n\n\n\t<div id=\"simple-text-block-block_ffd9c2decf5b12a5a626bf347164fc61\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>&nbsp;<\/p>\n<h3 id=\"what-do\"><span style=\"font-weight: 400;\">Step 1: Define your goals. <\/span><strong><i>What<\/i><\/strong><span style=\"font-weight: 400;\"> do you want to accomplish?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/newsletter-tips-from-ann-handley-validated\" target=\"_blank\" rel=\"noopener\">newsletter<\/a> can serve many purposes, but nailing down your unique &#8220;why&#8221; is key to its success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a clear sight of your goals is crucial because it shapes your entire newsletter strategy. This includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Newsletter content<\/strong><span style=\"font-weight: 400;\">. Will your newsletter function as distribution for announcements, blog posts, <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-successfully-integrate-email-and-social-media\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/video-in-email\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">videos<\/span><\/a><span style=\"font-weight: 400;\">, and other resources\u2014or will you create new content specifically for it? For monetization, you might need in-depth articles and premium insights, while community-building could focus on <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-create-an-interactive-email\" target=\"_blank\" rel=\"noopener\">interactive content<\/a>, personal stories, and industry news.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Measuring success<\/strong><span style=\"font-weight: 400;\">. Your objectives determine what success looks like. If community-building is the goal, look toward engagement metrics like <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/increase-email-ctr\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">clicks and click-through rates (CTR)<\/span><\/a><span style=\"font-weight: 400;\"> as your <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-email-metrics-marketers-measure-and-the-ones-they-should\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">key performance indicators (KPIs)<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Frequency<\/strong><span style=\"font-weight: 400;\">. How often will you send your newsletter, and how feasible is it to maintain this schedule? Monetizing might mean more frequent updates to maintain perceived value, whereas community-building could be sustained with a bi-weekly or monthly schedule. Over time, you\u2019ll have a better idea of the results your newsletters bring, and you can adjust your frequency as needed.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keep in mind: nothing should be set in stone! Growing your newsletter will be ongoing learning experience: analyze, reflect, iterate\u2014and remain flexible to adapting your goals based on what resonates most with your subscribers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about what you want to achieve. Here are some questions to guide you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you want to <\/span><strong>nurture loyalty with subscribers<\/strong><span style=\"font-weight: 400;\">?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you want to create a channel to <\/span><strong>offer exclusive discounts, referral bonuses, <\/strong>or<strong> product announcements<\/strong>?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are you looking to<\/span> <strong>build community within your industry<\/strong>?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you want to <\/span><strong>monetize your newsletter<\/strong>?<\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Nurture loyalty<\/span><\/h4>\n<p><strong>Do you want to nurture loyalty with subscribers?<\/strong> <span style=\"font-weight: 400;\">Content like personal stories and behind-the-scenes updates can make subscribers feel more connected to you and your brand, helping to foster loyalty and advocacy among subscribers.<\/span><\/p>\n<p>Here&#8217;s a <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-newsletter-examples-engage-prospects\">newsletter example<\/a> for reference: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.diasporaco.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Diaspora Co.<\/span><\/a><span style=\"font-weight: 400;\"> is a food and beverage company specializing in single-origin spices rooted in equity, which significantly influences their product and marketing efforts. Their newsletter, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.diasporaco.com\/pages\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Open Tab<\/span><\/a><span style=\"font-weight: 400;\">, provides an engaging glimpse behind the scenes at the company, while also sharing the team\u2019s personal interests\u2014what they\u2019ve been reading, watching, cooking, and listening to\u2014adding a <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/newsletter-tips-from-ann-handley-validated\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">human touch to their newsletter<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<figure style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/09\/Diaspora-Co.-Newsletter-Example.jpg\" alt=\"email from Diaspora\" width=\"1200\" height=\"1134\" \/><figcaption class=\"wp-caption-text\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/qzy3axygraxn\"><span style=\"font-weight: 400;\">See the full email on Scope<\/span><\/a><\/figcaption><\/figure>\n<h4><span style=\"font-weight: 400;\">Create an exclusive, owned channel<\/span><\/h4>\n<p><strong>Do you want to create a channel to offer exclusive discounts, referral bonuses, or product announcements?<\/strong> <span style=\"font-weight: 400;\">Having a direct line to your audience lets you share special offers and important updates. This can drive sales and keep your audience in the loop about your latest offerings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have an affiliate or ambassador program for your brand, consider sending a newsletter to keep members informed on updates and upcoming promotions.<\/span><\/p>\n<figure id=\"attachment_99664\" aria-describedby=\"caption-attachment-99664\" style=\"width: 676px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-99664\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Institute-for-Integrative-Nutrition.jpg\" alt=\"Institute for Integration Nutrition email\" width=\"676\" height=\"1494\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Institute-for-Integrative-Nutrition.jpg 676w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Institute-for-Integrative-Nutrition-136x300.jpg 136w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Institute-for-Integrative-Nutrition-463x1024.jpg 463w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><figcaption id=\"caption-attachment-99664\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.integrativenutrition.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Institute for Integration Nutrition<\/span><\/a><\/figcaption><\/figure>\n<h4><span style=\"font-weight: 400;\">Monetize a newsletter<\/span><\/h4>\n<p><strong>Do you want to monetize your newsletter?<\/strong> <span style=\"font-weight: 400;\">To do this effectively, you need to provide content that&#8217;s worth paying for. For example, you might:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer paid subscriptions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tap into affiliate marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Secure sponsorships<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a paid email course<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer a membership with exclusive access to a community, listings, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is an approach that many creator-led newsletters take: many offer exclusive content with the promise of offering discount codes, early access, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Escape Brooklyn offers exclusive monthly promotions through their Substack newsletter, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/escapethecityclub.substack.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Escape Club Newsletter<\/span><\/a><span style=\"font-weight: 400;\">, which is accessible only to paying subscribers.<\/span><\/p>\n<img decoding=\"async\" class=\" wp-image-99665\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Escape-Club.jpg\" alt=\"Escape Club Newsletter\" width=\"579\" height=\"628\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Escape-Club.jpg 1006w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Escape-Club-276x300.jpg 276w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Escape-Club-943x1024.jpg 943w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Escape-Club-768x834.jpg 768w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/>\n<p><span style=\"font-weight: 400;\">Dense Discovery provides a primary advertising slot in its weekly newsletter, along with various format options tailored to sponsors&#8217; specific needs.<\/span><\/p>\n<figure id=\"attachment_99661\" aria-describedby=\"caption-attachment-99661\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-99661 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Dense-Discovery.png\" alt=\"Dense Discovery\" width=\"1600\" height=\"886\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Dense-Discovery.png 1600w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Dense-Discovery-300x166.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Dense-Discovery-1024x567.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Dense-Discovery-768x425.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Dense-Discovery-1536x851.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-99661\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/newsletterglue.com\/blog\/build\/how-to-monetize-a-newsletter\/\"><span style=\"font-weight: 400;\">Newsletter Glue<\/span><\/a><span style=\"font-weight: 400;\"> \/ <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.densediscovery.com\/advertise\/\"><span style=\"font-weight: 400;\">Dense Discovery<\/span><\/a><\/figcaption><\/figure>\n<figure id=\"attachment_99666\" aria-describedby=\"caption-attachment-99666\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-99666\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Dense-Discovery-ad-format.png\" alt=\"Dense Discovery\" width=\"1600\" height=\"1116\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Dense-Discovery-ad-format.png 1600w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Dense-Discovery-ad-format-300x209.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Dense-Discovery-ad-format-1024x714.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Dense-Discovery-ad-format-768x536.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Dense-Discovery-ad-format-1536x1071.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-99666\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/newsletterglue.com\/blog\/build\/how-to-monetize-a-newsletter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Newsletter Glue<\/span><\/a><span style=\"font-weight: 400;\"> \/ <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.densediscovery.com\/advertise\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dense Discovery<\/span><\/a><\/figcaption><\/figure>\n<h4><span style=\"font-weight: 400;\">Build community<\/span><\/h4>\n<p><strong>Are you looking to build community within your industry?<\/strong> <span style=\"font-weight: 400;\">Newsletters can be a great platform for that. Share industry news, highlight your peers, and encourage audience interaction (e.g. with a <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-litmus-uses-live-polls\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">live poll in an email<\/span><\/a><span style=\"font-weight: 400;\">) to foster a sense of community.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take for example <\/span><span style=\"font-weight: 400;\">Litmus Weekly<\/span><span style=\"font-weight: 400;\">\u2014now called <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">Litmus News<\/a>\u2014launched to foster a community among email marketers, as noted by Jaina Mistry, Director, Brand and Content Marketing. \u201cWe wanted to help email marketers do their jobs better by giving them the resources they needed to do that\u2014whether they were Litmus content pieces or not.\u201d<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/1-1.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\"><br \/>\nOver the years, Litmus Weekly has delivered far more than we expected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt\u2019s been able to move the needle on business goals because we\u2019ve been able to give that audience exactly what they want\u2014great content delivered at a consistent cadence. That, in turn, has <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/are-you-investing-in-or-spending-your-email-subscribers-trust\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">built a great amount of trust<\/span><\/a><span style=\"font-weight: 400;\"> between Litmus and subscribers.\u201d<\/span><\/p>\n<h3 id=\"who\"><span style=\"font-weight: 400;\">Step 2: Get to know your audience. <\/span><strong><i>Who<\/i><\/strong><span style=\"font-weight: 400;\"> is this newsletter going to?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When done right, a newsletter can be a powerful way to nurture relationships with your audience. But first, <\/span><strong><i>who<\/i><\/strong><span style=\"font-weight: 400;\"> are they?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Defining your target audience is essential for promoting your newsletter, attracting subscribers, and choosing the right content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Write a brief sentence or two that clearly describes your ideal subscriber. This description will serve as your North Star, guiding your content curation plus any copy used within your <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/foundations-of-email-copywriting\"><span style=\"font-weight: 400;\">email copy<\/span><\/a><span style=\"font-weight: 400;\"> and marketing efforts\u2014like your newsletter landing page.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Set up your newsletter landing page<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Make sure to set up a landing page where people can easily sign up for your newsletter. Whether they&#8217;re arriving from social media, a referral, or from a search engine, optimize your landing page to encourage visitors to take action and subscribe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are examples of newsletter sign up pages with copy that clearly indicates 1) who the newsletter is for and 2) what they can expect.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.morningbrew.com\/daily\/subscribe\" target=\"_blank\" rel=\"noopener\">Morning Brew<\/a>.<\/strong> <span style=\"font-weight: 400;\">\u201cThere&#8217;s a reason 4M+ professionals read our free newsletter. We&#8217;ll send you the world&#8217;s most important business news, with a hint of wit and humor, so that you start your day informed, knowledgeable, and ready to go.\u201d<\/span><\/li>\n<li aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/thehustle.co\/\" target=\"_blank\" rel=\"noopener\">The Hustle<\/a><\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> \u201cGet Smarter on Business and Tech. Subscribe to The Hustle: Your 5-minute brief on business &amp; tech news.\u201d<\/span><\/li>\n<li aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.theskimm.com\/daily-skimm\" target=\"_blank\" rel=\"noopener\">theSkimm<\/a>.<\/strong><b> \u201c<\/b><span style=\"font-weight: 400;\">The morning newsletter that millions wake up to. The Daily Skimm connects the dots on how the day\u2019s biggest stories affect your life, delivered to your inbox daily.\u201d<\/span><\/li>\n<li aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/moz.com\/moztop10\" target=\"_blank\" rel=\"noopener\">Moz Top 10<\/a><\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> \u201cDelivered straight to your inbox, the Moz Top 10 is your exclusive digest of essential information\u2014saving you time and keeping you informed. Subscribe now to receive hand-picked content and special offers from Moz.\u201d<\/span><\/li>\n<li aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.nytimes.com\/series\/us-morning-briefing\" target=\"_blank\" rel=\"noopener\">The Morning Newsletter<\/a><\/strong><span style=\"font-weight: 400;\"> by The New York Times. \u201cMake sense of the day\u2019s news and ideas. David Leonhardt and Times journalists guide you through what\u2019s happening \u2014 and why it matters.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Take to other channels for cross-promotion, like <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-successfully-integrate-email-and-social-media\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\">. Incorporate this into your social media schedule regularly, whether monthly or quarterly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This method helped us boost new subscriber numbers across our diverse range of newsletters.<\/span><\/p>\n<p class=\"h-lg text-teal\" style=\"text-align: center;\"><em><strong>\u201cAfter a year of promoting Litmus newsletters on our organic social channels, a sizable 40.7% of those who signed up were net new subscribers.\u201d<\/strong><\/em><\/p>\n<p style=\"padding-left: 200px; text-align: right;\"><span style=\"font-weight: 400;\">\u2014Tracie Pang, Email Marketing Manager at Litmus<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Launching a newsletter to existing subscribers<\/span><\/h4>\n<p><strong>Will you be launching a <i>new<\/i> newsletter to <i>existing<\/i> subscribers?<\/strong> <span style=\"font-weight: 400;\">Before you send an announcement email, think through segmentation (e.g. the most engaged subscribers, or subscribers in a certain industry).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 Keep in mind: just because someone&#8217;s subscribed to one newsletter you send doesn&#8217;t mean they want to receive others. So while it\u2019s worth promoting your <\/span><i><span style=\"font-weight: 400;\">new<\/span><\/i><span style=\"font-weight: 400;\"> newsletter to your existing newsletter audiences, give them control of whether they opt-in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, your existing newsletters are a great way to cross-promote your upcoming newsletter launch! Perhaps it\u2019s featured as the hero piece or a secondary <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/click-tap-and-touch-a-guide-to-cta-best-practices\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CTA<\/span><\/a><span style=\"font-weight: 400;\">. Either way, use this as an opportunity to to drive awareness for your newsletter offerings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, lean on any <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/first-party-best-party\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">first-party data<\/span><\/a><span style=\"font-weight: 400;\"> you might have on your audience to get a gauge on content preferences. You can run a survey or add a <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/live-polls-and-social-proof.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">live poll<\/span><\/a><span style=\"font-weight: 400;\"> to an email for feedback to help you refine segmentation and position messaging to align with your ideal reader.<\/span><\/p>\n<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong>\ud83c\udf31 Launching a newsletter from scratch?<b><span style=\"font-weight: 400;\"> You might not yet have significant insights about your audience\u2014and that\u2019s okay! Look toward insights like existing customers, followers on social media, or brands similar to yours in industry and size to craft a <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/effective-marketing-personas\"><span style=\"font-weight: 400;\">marketing persona<\/span><\/a><span style=\"font-weight: 400;\"> that will help guide you.<\/span><\/b><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Optimize your preference center<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Fun fact: The New York Times produces <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-08-12\/n-y-times-puts-newsletters-behind-paywall-to-boost-subscribers\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">50 different newsletters<\/span><\/a><span style=\"font-weight: 400;\">! If you\u2019re planning to have a variety of newsletters in your repertoire, make sure you\u2019re clear about the unique value they\u2019ll get out of subscribing to one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, you\u2019ll want to ensure your <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-preferences-center-best-practices\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email preference center<\/span><\/a><span style=\"font-weight: 400;\"> is optimized and updated with your current offerings. Highlight the unique benefits of each newsletter and let your subscribers take their pick.<\/span><\/p>\n<figure id=\"attachment_99663\" aria-describedby=\"caption-attachment-99663\" style=\"width: 1838px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-99663\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/The-Points-Guy-Preference-Center.png\" alt=\"The Points Guy Preference Center\" width=\"1838\" height=\"1456\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/The-Points-Guy-Preference-Center.png 1838w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/The-Points-Guy-Preference-Center-300x238.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/The-Points-Guy-Preference-Center-1024x811.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/The-Points-Guy-Preference-Center-768x608.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/The-Points-Guy-Preference-Center-1536x1217.png 1536w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/The-Points-Guy-Preference-Center-1800x1426.png 1800w\" sizes=\"(max-width: 1838px) 100vw, 1838px\" \/><figcaption id=\"caption-attachment-99663\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/thepointsguy.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Points Guy<\/span><\/a><span style=\"font-weight: 400;\"> preference center<\/span><\/figcaption><\/figure>\n<h3 id=\"when\"><span style=\"font-weight: 400;\">Step 3: Determine your newsletter cadence. <\/span><strong><i>When<\/i><\/strong><span style=\"font-weight: 400;\"> will subscribers receive your newsletter?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Deciding on the frequency of your newsletter\u2014whether weekly, bi-weekly, monthly, or quarterly\u2014can vary depending on your goals and audience. Take into consideration two important factors:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Consistency.<\/strong> <span style=\"font-weight: 400;\">Consistency is key! While there&#8217;s no magic formula for the perfect email send time, it&#8217;s important to be consistent with newsletters. Whether you choose 11am every other Wednesday or 3pm on the last Thursday of the month, sticking to a regular schedule sets the expectation for of when subscribers can expect your newsletter.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong>Quality content.<\/strong> <span style=\"font-weight: 400;\">As mentioned earlier, content is the heart of your newsletter, and high-value content should be a priority.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nonetheless, creating a good newsletter requires effort. It means producing content that is engaging and useful to your subscribers, whether it comes from inside your team, outside sources, or a mix of both.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be realistic about how much time and effort your team can consistently dedicate to crafting a strong newsletter. Once you find your rhythm and understand your subscribers&#8217; preferences better, you can always increase your efforts.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">When is the best time to send your newsletter?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">To determine your ideal send time, first take a look at any existing analytics you have on your audience to help you glean insights\u2014whether that\u2019s in your <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/the-2023-state-of-esps-report\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ESP<\/span><\/a><span style=\"font-weight: 400;\"> or an advanced <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\"><span style=\"font-weight: 400;\">Litmus Email Analytics<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there is no \u201cperfect\u201d send time, <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement\"><span style=\"font-weight: 400;\">our latest research<\/span><\/a><span style=\"font-weight: 400;\"> has found 10am and 11am to be the most popular open times.<\/span><\/p>\n<figure id=\"attachment_99662\" aria-describedby=\"caption-attachment-99662\" style=\"width: 1275px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-99662 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Best-time-of-day-to-send-emails.jpg\" alt=\"Best time of day to send emails\" width=\"1275\" height=\"818\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Best-time-of-day-to-send-emails.jpg 1275w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Best-time-of-day-to-send-emails-300x192.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Best-time-of-day-to-send-emails-1024x657.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Best-time-of-day-to-send-emails-768x493.jpg 768w\" sizes=\"(max-width: 1275px) 100vw, 1275px\" \/><figcaption id=\"caption-attachment-99662\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Trends in Email Engagement [Infographic]<\/span><\/a><\/figcaption><\/figure>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_8e43c770001b14100fb612f220bd21fe\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/blog-cta-buttons-insights.svg\">\n\t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\n\t\t\t  <h2 class=\"h-sm\"><strong>Dig deeper than the data your email platform gives you<\/strong><\/h2>\n\t\t\t  <p>Go beyond opens and clicks with Litmus Email Analytics. Better understand your audience and the performance of your email campaigns.<\/p>\n\t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\n\t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t  <a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"\/email-analytics\/\">Learn more<\/a>\n\t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t  \t\t  \t\t  \t\t       <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>\n\n\n\n\t<div id=\"simple-text-block-block_f75163288dde614dc6b93e9712547af9\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>&nbsp;<\/p>\n<h3 id=\"how-will\"><span style=\"font-weight: 400;\">Step 3: Measure performance. <\/span><strong><i>How<\/i><\/strong><span style=\"font-weight: 400;\"> will you measure if your newsletter is engaging?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The more you measure, the more insights you\u2019ll collect over time. To track how well your newsletter is performing, you&#8217;ll need to have reporting metrics set in place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your ESP will give you a good starting set of metrics, but as your newsletter grows, you might want more detailed insights, like <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-5-metrics-you-should-add-to-your-email-reporting\"><span style=\"font-weight: 400;\">tracking sentiment<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-read-rates\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">read times<\/span><\/a><span style=\"font-weight: 400;\">. You might even consider using an external tool that integrates seamlessly with your ESP (<\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/\"><span style=\"font-weight: 400;\">we know some folks<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<figure style=\"width: 846px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/Interest-Tracker.png\" alt=\"Sentiment tracker made with Litmus Personalize\" width=\"846\" height=\"434\" \/><figcaption class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Sentiment tracker made with <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\"><span style=\"font-weight: 400;\">Litmus Personalize<\/span><\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Before deciding which email marketing metrics are most important, think about your goal. If your aim is for people to read your newsletter right in their inbox, then <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-email-metrics-marketers-measure-and-the-ones-they-should\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">measuring CTR<\/span><\/a><span style=\"font-weight: 400;\"> might not be the best choice. Instead, consider using both qualitative and quantitative measures, such as how many people reply to your emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few other ways to measure the success of your email newsletters:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Establish benchmarks\u2014and compare<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">One approach is to comparing your current performance against past newsletters. This practice can help you identify what resonates with your audience, what needs improvement, and where there are opportunities to experiment with content, <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-design-best-practices\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">design<\/span><\/a><span style=\"font-weight: 400;\">, and subscriber experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend looking <\/span><strong>at least three<\/strong> <span style=\"font-weight: 400;\">of your past newsletters, using these <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/measure-email-marketing-success\" target=\"_blank\" rel=\"noopener\">key email performance metrics<\/a>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTR<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open rate (including MPP open rate)*<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-read-rates\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Read rate<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-list-unsubscribe\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Unsubscribe rate<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bounce rate<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">*Note: <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/apple-mail-privacy-protection-resources\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Apple\u2019s Mail Privacy Protection (MPP)<\/span><\/a><span style=\"font-weight: 400;\"> has affected the reliability of open rates since September 2021. This change impacts only those subscribers who have opted into MPP, highlighting the importance of using multiple metrics beyond opens to gauge your email newsletter\u2019s effectiveness.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Track your clicks<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Measure each clickable element of your email with UTM (Urchin Tracking Module) parameters. For example, the same URL might be linked twice, once in the hero image and headline. By setting up UTM parameters delineating between the two, you\u2019ll be able to track not only <\/span><i><span style=\"font-weight: 400;\">what<\/span><\/i><span style=\"font-weight: 400;\"> links are resonating but <\/span><i><span style=\"font-weight: 400;\">where<\/span><\/i><span style=\"font-weight: 400;\"> subscribers are clicking.<\/span><\/p>\n<figure style=\"width: 1350px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/utm_content_hero.png\" alt=\"Guide to Calls-to-Action (CTAs) in Email Marketing\" width=\"1350\" height=\"1688\" \/><figcaption class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/guide-to-ctas\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Guide to Calls-to-Action (CTAs) in Email Marketing<\/span><\/a><\/figcaption><\/figure>\n<h4><span style=\"font-weight: 400;\">Identify content that resonates the most<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Your newsletter will likely include different types of content, like new blog posts, stats, event info, polls, and other curated pieces you think will resonate with your subscribers. Keep an eye on your most popular links to see what they like most, and adjust your approach based on their preferences.<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_6edec6aa2ca0360cb5043cbbe7f00279\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/envelope-check-icon.svg\" alt=\"\" width=\"100\" height=\"100\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Start sending newsletters with our free template<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Elevate your email marketing program with a newsletter using this email newsletter template to engage with your subscribers\u2014mobile-optimized, Dark Mode friendly, and tested by our very own email artisans.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-templates\/newsletter\">\n\t\t\t\t\t\tGet the template\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>\n\n\n\n\t<div id=\"simple-text-block-block_3818e0e7c29889ddc1e7ae1eb1db47d4\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Ready for launch?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019re armed with newsletter best practices\u2014what will you send next? We can\u2019t wait to see what you\u2019ll create. And when you do, send them over to <\/span><a rel=\"noopener\" target=\"_blank\" href=\"mailto:hello@litmus.com\"><span style=\"font-weight: 400;\">hello@litmus.com<\/span><\/a><span style=\"font-weight: 400;\">\u2014we\u2019d love to see it!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stay tuned for more insights on newsletters coming soon!<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to create engaging newsletters to captivate your audience. Discover newsletter best practices, benefits, and examples to support your email marketing goals.<\/p>\n","protected":false},"author":25,"featured_media":99669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[10306],"class_list":["post-99656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog_category-email-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Create a Newsletter: Best Practices and Examples [Guide] - Litmus<\/title>\n<meta name=\"description\" content=\"Learn how to create engaging newsletters to captivate your audience. Discover newsletter best practices, benefits, and examples to support your email marketing goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/newsletter-best-practices\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Newsletter: Best Practices and Examples [Guide]\" \/>\n<meta property=\"og:description\" content=\"Learn how to create engaging newsletters to captivate your audience. Discover newsletter best practices, benefits, and examples to support your email marketing goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/newsletter-best-practices\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-18T05:58:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T20:14:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Great-Newsletter-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Create a Newsletter: Best Practices and Examples [Guide] - Litmus","description":"Learn how to create engaging newsletters to captivate your audience. Discover newsletter best practices, benefits, and examples to support your email marketing goals.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/blog\/newsletter-best-practices","og_locale":"en_US","og_type":"article","og_title":"How to Create a Newsletter: Best Practices and Examples [Guide]","og_description":"Learn how to create engaging newsletters to captivate your audience. Discover newsletter best practices, benefits, and examples to support your email marketing goals.","og_url":"https:\/\/www.litmus.com\/blog\/newsletter-best-practices","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_published_time":"2024-07-18T05:58:27+00:00","article_modified_time":"2025-10-02T20:14:28+00:00","og_image":[{"width":1380,"height":725,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Great-Newsletter-2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@litmusapp","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.litmus.com\/blog\/newsletter-best-practices#article","isPartOf":{"@id":"https:\/\/www.litmus.com\/blog\/newsletter-best-practices"},"author":{"name":"","@id":""},"headline":"How to Create a Newsletter: Best Practices and Examples [Guide]","datePublished":"2024-07-18T05:58:27+00:00","dateModified":"2025-10-02T20:14:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/newsletter-best-practices"},"wordCount":10,"publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/newsletter-best-practices#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Great-Newsletter-2.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/blog\/newsletter-best-practices","url":"https:\/\/www.litmus.com\/blog\/newsletter-best-practices","name":"How to Create a Newsletter: Best Practices and Examples [Guide] - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/newsletter-best-practices#primaryimage"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/newsletter-best-practices#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Great-Newsletter-2.png","datePublished":"2024-07-18T05:58:27+00:00","dateModified":"2025-10-02T20:14:28+00:00","description":"Learn how to create engaging newsletters to captivate your audience. Discover newsletter best practices, benefits, and examples to support your email marketing goals.","breadcrumb":{"@id":"https:\/\/www.litmus.com\/blog\/newsletter-best-practices#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.litmus.com\/blog\/newsletter-best-practices"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/blog\/newsletter-best-practices#primaryimage","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Great-Newsletter-2.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Great-Newsletter-2.png","width":1380,"height":725},{"@type":"BreadcrumbList","@id":"https:\/\/www.litmus.com\/blog\/newsletter-best-practices#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.litmus.com\/"},{"@type":"ListItem","position":2,"name":"How to Create a Newsletter: Best Practices and Examples [Guide]"}]},{"@type":"WebSite","@id":"https:\/\/www.litmus.com\/#website","url":"https:\/\/www.litmus.com\/","name":"Litmus","description":"Are you getting the most out of your email marketing?","publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.litmus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.litmus.com\/#organization","name":"Litmus Software","url":"https:\/\/www.litmus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","width":600,"height":314,"caption":"Litmus Software"},"image":{"@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/litmusapp","https:\/\/x.com\/litmusapp"]},{"@type":"Person","@id":""}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/99656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/comments?post=99656"}],"version-history":[{"count":15,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/99656\/revisions"}],"predecessor-version":[{"id":120144,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/99656\/revisions\/120144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media\/99669"}],"wp:attachment":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media?parent=99656"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/tags?post=99656"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/blog_category?post=99656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}