{"id":100134,"date":"2024-08-09T08:20:23","date_gmt":"2024-08-09T12:20:23","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=resource&#038;p=100134"},"modified":"2025-12-12T08:52:39","modified_gmt":"2025-12-12T13:52:39","slug":"black-friday-email-strategies","status":"publish","type":"resource","link":"https:\/\/www.litmus.com\/resources\/black-friday-email-strategies","title":{"rendered":"Black Friday Email Strategies to Drive Engagement and Revenue"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_272a0f02ee0522a6917d47517960f578\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>Black Friday promotions start earlier and last longer. Brands need to display the best window shop in the inbox through email personalization with every send. Learn how to appeal to each subscriber while staying perfectly on brand.<\/p>\n<p>Discover Black Friday email strategies used by your favorite brands to keep emails impactful and high performing this holiday season.<\/p>\n<p>You\u2019ll learn:<\/p>\n<ul>\n<li>Strategies that boost engagement and provide insights to better understand audiences<\/li>\n<li>How to create anticipation and urgency that drives purchases<\/li>\n<li>Ways to apply content automation based on current inventory and purchase behaviors<\/li>\n<\/ul>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to craft the perfect email call-to-action with tips on copy, design, and more.<\/p>\n","protected":false},"featured_media":53054,"template":"","category":[10328,9563,10334],"class_list":["post-100134","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-email-marketing-strategy","category-guide","category-guides-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guide to Calls-To-Actions (CTAs) in Email Marketing - Litmus<\/title>\n<meta name=\"description\" content=\"Prepare for Black Friday! Learn how to create effective campaigns that drive sales and maximize your ROI. Download the guide and get ready!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/resources\/black-friday-email-strategies\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday Email Strategies to Drive Engagement and Revenue\" \/>\n<meta property=\"og:description\" content=\"Prepare for Black Friday! Learn how to create effective campaigns that drive sales and maximize your ROI. 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