{"id":103110,"date":"2024-09-27T08:45:05","date_gmt":"2024-09-27T12:45:05","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=resource&#038;p=103110"},"modified":"2025-06-27T13:25:35","modified_gmt":"2025-06-27T17:25:35","slug":"email-personalization-first-party","status":"publish","type":"resource","link":"https:\/\/www.litmus.com\/resources\/email-personalization-first-party","title":{"rendered":"Litmus Everywhere: Demystifying Personalization: A Blueprint for 1st-Party Data Powered Marketing"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_ab29b9c252ee80ddda03ad5fad297470\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>Personalization has been a go-to tactic for marketers for decades, helping them hit their goals and make connections that count.<\/p>\n<p>But understanding what personalization truly is, how it&#8217;s evolved, and where it&#8217;s headed is key to keeping it effective.<\/p>\n<p>In this on-demand webinar, Litmus and Salesforce come together to share real-world examples of how using first-party data can take your personalization strategy\u2014and customer interactions\u2014to the next level.<\/p>\n<p>Tune in to learn:<\/p>\n<ul>\n<li><strong>What personalization really means today<\/strong> and how it\u2019s changed<\/li>\n<li><strong>How to collect first-party data<\/strong> and put it to work<\/li>\n<li><strong>Simple steps to kick-start or improve<\/strong> your first-party data strategy<\/li>\n<\/ul>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":103508,"template":"","category":[15],"class_list":["post-103110","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-webinar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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