{"id":19405,"date":"2020-08-19T18:49:21","date_gmt":"2020-08-19T18:49:21","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=resource&#038;p=19405"},"modified":"2025-06-30T12:10:07","modified_gmt":"2025-06-30T16:10:07","slug":"ultimate-guide-to-email-templates-retail-edition","status":"publish","type":"resource","link":"https:\/\/www.litmus.com\/resources\/ultimate-guide-to-email-templates-retail-edition","title":{"rendered":"Ultimate Guide to Email Templates: Retail Edition"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_5f3c3008979ce\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">The most successful retailers recognize the importance of email in the buying process. From onboarding emails to abandoned carts, email drives people to stores\u2014online and off\u2014and builds loyal customers that keep coming back for years. As brands continue to realize email\u2019s true value, marketers are required to create, test, and send more campaigns than ever\u2014usually under tight deadlines. Depending on your team\u2019s skills and tools, that can be a time-consuming and frustrating process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Effective retail marketing teams take advantage of tools to improve that process, allowing them to ship better campaigns faster. One of your most critical tools? <\/span><strong>Email templates<\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this special Retail Edition of our Ultimate Guide to Email Templates, we identify the key components to a successful retail email template\u2014one that enables you to build emails quickly and reliably, while creating personalized campaigns and reacting to changes in the market faster than ever before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re a junior marketer just getting started in the industry, a seasoned email developer looking for tips to improve your own templates, or a marketing leader searching for a multiplier to take your email program to the\u00a0 next level, there\u2019s something here for you.<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this special Retail Edition of our Ultimate Guide to Email Templates, we identify the key components to a successful retail email template\u2014one that enables you to build emails quickly and reliably, while creating personalized campaigns and reacting to changes in the market faster than ever before.<\/p>\n","protected":false},"featured_media":19408,"template":"","category":[1,10322,10334],"class_list":["post-19405","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-ebook","category-email-building","category-guides-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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