{"id":402,"date":"2023-05-25T18:17:00","date_gmt":"2023-05-25T22:17:00","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=resource&p=402"},"modified":"2025-06-30T11:44:30","modified_gmt":"2025-06-30T15:44:30","slug":"state-of-email-workflows","status":"publish","type":"resource","link":"https:\/\/www.litmus.com\/resources\/state-of-email-workflows","title":{"rendered":"The 2023 State of Email Workflows Report"},"content":{"rendered":"\n\n\t
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We surveyed over 440 email marketers worldwide, across multiple platforms, with the goal of surfacing a comprehensive view of the email landscape on how marketing teams are researching, writing, designing, developing, segmenting, sending, and analyzing emails.<\/span><\/p>\n

And, well, here it is.<\/span><\/p>\n

In this year\u2019s State of Email Workflows Report, we take a detailed look at how over 440 of the best email marketers are working\u2026 and what we can learn from them.\u00a0<\/span><\/p>\n

Insights include:<\/span><\/p>\n

    \n
  • What\u2019s the most effective marketing channel?<\/strong> Marketers are split, but one channel still comes out ahead.\u00a0<\/span><\/li>\n
  • What\u2019s the most frustrating part of the email workflow?<\/strong> Many bottlenecks boil down to just one single issue.<\/span><\/li>\n
  • How many email marketers are measuring email ROI?<\/strong> It\u2019s less than you think.\u00a0<\/span><\/li>\n<\/ul>\n

    Get The 2023 State of Email Workflows Report for full access to the data, resources, and expert advice that will keep you on top of your email marketing game.<\/span><\/p>\n \t\t\t<\/div>\n \t\t<\/div>\n \t<\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Get the latest insights on email marketing with our 2023 State of Email Workflows Report. Based on a survey of over 440 email marketers worldwide, this report reveals effective marketing channels, common bottlenecks, and how many marketers measure email ROI. <\/p>\n","protected":false},"featured_media":81341,"template":"","category":[1,10328,10334],"class_list":["post-402","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-ebook","category-email-marketing-strategy","category-guides-reports"],"yoast_head":"\nThe 2023 State of Email Workflows Report - Litmus<\/title>\n<meta name=\"description\" content=\"Get the latest insights on email marketing with our 2023 State of Email Workflows Report. Based on a survey of over 440 email marketers worldwide, this report reveals effective marketing channels, common bottlenecks, and how many marketers measure email ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email-workflows\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2023 State of Email Workflows Report\" \/>\n<meta property=\"og:description\" content=\"Get the latest insights on email marketing with our 2023 State of Email Workflows Report. Based on a survey of over 440 email marketers worldwide, this report reveals effective marketing channels, common bottlenecks, and how many marketers measure email ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/resources\/state-of-email-workflows\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T15:44:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/05\/State-of-Workflows-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"726\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The 2023 State of Email Workflows Report - Litmus","description":"Get the latest insights on email marketing with our 2023 State of Email Workflows Report. 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