{"id":40855,"date":"2022-01-04T13:57:48","date_gmt":"2022-01-04T18:57:48","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=resource&#038;p=40855"},"modified":"2025-12-12T08:53:12","modified_gmt":"2025-12-12T13:53:12","slug":"email-deliverability-guide","status":"publish","type":"resource","link":"https:\/\/www.litmus.com\/resources\/email-deliverability-guide","title":{"rendered":"The Ultimate Guide to Email Deliverability"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_61d4963d80d50\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>Building the perfect email campaign takes a considerable amount of time and resources. What marketer wants to hit send only to get labeled as spam and end up in the junk folder? Getting a high email deliverability rate is about careful planning and precision. By understanding the importance of deliverability and steps to be successful, you can maximize your time and investment.<\/p>\n<p>We partnered with our friends over at SparkPost to bring you a full breakdown of actionable ways to increase your deliverability while decreasing unnecessary effort.<\/p>\n<p><i>\u00a0In our Ultimate Guide to Deliverability you\u2019ll learn:<\/i><\/p>\n<ul>\n<li><i><\/i><b>What is email deliverability<\/b> and why it matters<\/li>\n<li><b>Ways to ensure strong deliverability<\/b>, including a 12 step checklist<\/li>\n<li aria-level=\"1\"><b>How to monitor and measure deliverability<\/b> with pre-send and post-send guidelines<\/li>\n<li aria-level=\"1\"><b>Tactics to resolve spam trap issues<\/b> along with tips to avoid having your email blocked or blocklisted<\/li>\n<\/ul>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to get (and maintain) a high email deliverability rate so you can maximize your time and investment.<\/p>\n","protected":false},"featured_media":40884,"template":"","category":[1,10324,10328,10334],"class_list":["post-40855","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-ebook","category-email-deliverability","category-email-marketing-strategy","category-guides-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Ultimate Guide to Email Deliverability - Litmus<\/title>\n<meta name=\"description\" content=\"Improve your email deliverability and reach the inbox! This guide provides actionable tips and best practices to help you avoid the spam folder. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/resources\/email-deliverability-guide\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide to Email Deliverability\" \/>\n<meta property=\"og:description\" content=\"Improve your email deliverability and reach the inbox! This guide provides actionable tips and best practices to help you avoid the spam folder. Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/resources\/email-deliverability-guide\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T13:53:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Ultimate-guide-to-deliverability-Featured-image-w-logos.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1381\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Ultimate Guide to Email Deliverability - Litmus","description":"Improve your email deliverability and reach the inbox! This guide provides actionable tips and best practices to help you avoid the spam folder. Learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/resources\/email-deliverability-guide","og_locale":"en_US","og_type":"article","og_title":"The Ultimate Guide to Email Deliverability","og_description":"Improve your email deliverability and reach the inbox! This guide provides actionable tips and best practices to help you avoid the spam folder. Learn more.","og_url":"https:\/\/www.litmus.com\/resources\/email-deliverability-guide","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_modified_time":"2025-12-12T13:53:12+00:00","og_image":[{"width":1381,"height":725,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Ultimate-guide-to-deliverability-Featured-image-w-logos.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/resources\/email-deliverability-guide","url":"https:\/\/www.litmus.com\/resources\/email-deliverability-guide","name":"The Ultimate Guide to Email Deliverability - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.litmus.com\/resources\/email-deliverability-guide#primaryimage"},"image":{"@id":"https:\/\/www.litmus.com\/resources\/email-deliverability-guide#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Ultimate-guide-to-deliverability-Featured-image-w-logos.png","datePublished":"2022-01-04T18:57:48+00:00","dateModified":"2025-12-12T13:53:12+00:00","description":"Improve your email deliverability and reach the inbox! This guide provides actionable tips and best practices to help you avoid the spam folder. Learn more.","breadcrumb":{"@id":"https:\/\/www.litmus.com\/resources\/email-deliverability-guide#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.litmus.com\/resources\/email-deliverability-guide"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/resources\/email-deliverability-guide#primaryimage","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Ultimate-guide-to-deliverability-Featured-image-w-logos.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/Ultimate-guide-to-deliverability-Featured-image-w-logos.png","width":1381,"height":725,"caption":"Ultimate-guide-to-deliverability"},{"@type":"BreadcrumbList","@id":"https:\/\/www.litmus.com\/resources\/email-deliverability-guide#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.litmus.com\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.litmus.com\/resources"},{"@type":"ListItem","position":3,"name":"The Ultimate Guide to Email Deliverability"}]},{"@type":"WebSite","@id":"https:\/\/www.litmus.com\/#website","url":"https:\/\/www.litmus.com\/","name":"Litmus","description":"Are you getting the most out of your email marketing?","publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.litmus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.litmus.com\/#organization","name":"Litmus Software","url":"https:\/\/www.litmus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","width":600,"height":314,"caption":"Litmus Software"},"image":{"@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/litmusapp","https:\/\/x.com\/litmusapp"]}]}},"acf":{"enable_legacy_page_header":true,"alt_header_title":"","background_color":"#073045","header_image":"","header_image_overlay_color":"#000000","header_description":"Learn how to get (and maintain) a high email deliverability rate so you can maximize your time and investment.","header_primary_cta_button":"","header_secondary_cta_button":"","title_alignment":"align-items-center","title_justification":"justify-content-start","text_align":"text-left","wide_header":false,"short_header":false,"form_header":false,"side_header_image":"","header_video":false,"toggle_labels":{"left":"","right":""},"price_toggle":["left"],"column":null,"video_id":""},"_links":{"self":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/resources\/40855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":2,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/resources\/40855\/revisions"}],"predecessor-version":[{"id":50918,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/resources\/40855\/revisions\/50918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media\/40884"}],"wp:attachment":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media?parent=40855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/category?post=40855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}