{"id":42904,"date":"2024-05-20T10:37:00","date_gmt":"2024-05-20T14:37:00","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=resource&#038;p=42904"},"modified":"2024-05-20T10:56:57","modified_gmt":"2024-05-20T14:56:57","slug":"email-personalization-guide","status":"publish","type":"resource","link":"https:\/\/www.litmus.com\/resources\/email-personalization-guide","title":{"rendered":"The Email Personalization Handbook: Tips, Tools, and Examples"},"content":{"rendered":"<main class=\"main\" id=\"main\"> <div class=\"page-header bg-container\" style=\"background-color:#073045\"> <div class=\"container\"> <div class=\"row w-100 align-items-center justify-content-start\"> <div class=\"page-header-content text-left\"> <h1 class=\"page-title\">The Email Personalization Handbook: Tips, Tools, and Examples<\/h1> <p>Harness the potential of email personalization to craft memorable brand experiences.<\/p> <\/div> <\/div> <\/div><\/div><div class=\"page-content py-0 vwo_loaded vwo_loaded_583_0\"> <article class=\"post-97706 resource type-resource status-draft has-post-thumbnail hentry category-ebook category-email-marketing-strategy category-email-personalization category-guides-reports\"> <div class=\"single-resource-post-content\"> <div class=\"row-wrapper\"> <div class=\"container\"> <div class=\"row left\"> <div class=\"resource-card col-md-5 mb-5\"> <div id=\"resourceForm\" class=\"resource-form\" data-id=\"97706\" style=\"margin-top: -314px; opacity: 1;\"> <div class=\"card h-100\"> <picture class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" decoding=\"async\" fetchpriority=\"high\">\r\n<source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Email-Personalization-Handbook_1.png.webp 1381w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Email-Personalization-Handbook_1-300x158.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Email-Personalization-Handbook_1-1024x538.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Email-Personalization-Handbook_1-768x404.png.webp 768w\" sizes=\"(max-width: 1381px) 100vw, 1381px\">\r\n<img width=\"1381\" height=\"726\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Email-Personalization-Handbook_1.png\" alt=\"\" decoding=\"async\" fetchpriority=\"high\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Email-Personalization-Handbook_1.png 1381w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Email-Personalization-Handbook_1-300x158.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Email-Personalization-Handbook_1-1024x538.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Email-Personalization-Handbook_1-768x404.png 768w\" sizes=\"(max-width: 1381px) 100vw, 1381px\">\r\n<\/picture>\r\n <div class=\"card-body d-flex flex-column\"> <h5>Download the eBook <\/h5> <a class=\"btn btn-primary align-self-center my-5\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/wp-content\/uploads\/pdf\/Email_Personalization_Guide.pdf\" target=\"_blank\">Download the guide<\/a> <p> The PDF will open in a new browser window. If you&#8217;d like to save the file to your computer, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/wp-content\/uploads\/pdf\/Email_Personalization_Guide.pdf\" target=\"_blank\">click here<\/a>. <\/p> <\/div> <\/div> <\/div> <div class=\"d-md-none mt-5\"> <h6>Sharing<\/h6><ul class=\"social-share list-inline\"> <li class=\"list-inline-item\"> <a class=\"facebook\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.litmus.com\/?post_type=resource&amp;p=97706\" target=\"_blank\" rel=\"noopener\"> <span class=\"sr-only\">Share page through Facebook<\/span> <svg class=\"icon icon-facebook\" width=\"24\" height=\"24\"><use xlink:rel=\"noopener\" href=\"#icon-facebook\"><\/use><\/svg> <\/a> <\/li> <li class=\"list-inline-item\"> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.litmus.com\/?post_type=resource&amp;p=97706&amp;text=The%20Email%20Personalization%20Handbook:%20Tips,%20Tools,%20and%20Examples&amp;via=litmusapp\" class=\"twitter\" target=\"_blank\" rel=\"noopener\"> <span class=\"sr-only\">Share page through Twitter<\/span> <svg class=\"icon icon-twitter\" width=\"24\" height=\"24\"><use xlink:rel=\"noopener\" href=\"#icon-twitter\"><\/use><\/svg> <\/a> <\/li> <li class=\"list-inline-item\"> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https:\/\/www.litmus.com\/?post_type=resource&amp;p=97706&amp;title=The%20Email%20Personalization%20Handbook:%20Tips,%20Tools,%20and%20Examples\" class=\"linkedin\" target=\"_blank\" rel=\"noopener\"> <span class=\"sr-only\">Share page through Linkedin<\/span> <svg class=\"icon icon-linkedin\" width=\"24\" height=\"24\"><use xlink:rel=\"noopener\" href=\"#icon-linkedin\"><\/use><\/svg> <\/a> <\/li> <li class=\"list-inline-item\"> <a rel=\"noopener\" target=\"_blank\" href=\"mailto:?subject=The%20Email%20Personalization%20Handbook:%20Tips,%20Tools,%20and%20Examples&amp;body=The%20Email%20Personalization%20Handbook:%20Tips,%20Tools,%20and%20Examples%20https:\/\/www.litmus.com\/?post_type=resource&amp;p=97706\" class=\"email\"> <span class=\"sr-only\">Share page through e-mail<\/span> <svg class=\"icon icon-email\" width=\"24\" height=\"24\"><use xlink:rel=\"noopener\" href=\"#icon-envelope\"><\/use><\/svg> <\/a> <\/li><\/ul> <\/div> <\/div> <div class=\"col-md-7 d-flex flex-column\"> <div id=\"simple-text-block-block_ae0927f6cafe08f381178bc2521ac9b7\" class=\"block-simple-text-block alignfull\" style=\"background-color:\"> <div class=\"container\"> <div class=\"row\"> <div class=\"col\"> <div class=\"copy\"> <p><span style=\"font-weight: 400;\">Artificial intelligence (AI) has transformed how consumers engage with brands, emphasizing the need for more authentic human-to-human connections in an AI-prevalent world.<\/span><\/p><p><span style=\"font-weight: 400;\">Plus\u2014with the departure of third-party cookies on the horizon\u2014the marketing landscape is shifting its focus to a more zero- and first-party data-oriented approach. Fortunately, as email marketers, this is where our medium shines!<\/span><\/p><p><span style=\"font-weight: 400;\">In this guide, you\u2019ll learn about the landscape of email personalization, accompanied by what it has to offer and examples from leading brands like Ted Baker, Kate Spade, and more.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s what you can expect in this four-part handbook:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Why personalization continues to grow<\/strong><span style=\"font-weight: 400;\"> in importance for marketers and subscribers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>How to get started with email personalization<\/strong><b>,<\/b><span style=\"font-weight: 400;\"> from preparing your data to mapping it<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Examples to help you stand out in the inbox<\/strong><span style=\"font-weight: 400;\"> with messaging that\u2019s relevant, timely, and actionable<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Learn how to leverage dynamic content, product feeds, and content automation to help craft personalized subscriber experiences\u2014from location-based personalization to tactics that leverage the power of social proof.<\/span><\/p> <\/div> <\/div> <\/div> <\/div><\/div> <div class=\"d-none d-md-block\"> <h6>Sharing<\/h6><ul class=\"social-share list-inline\"> <li class=\"list-inline-item\"> <a class=\"facebook\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.litmus.com\/?post_type=resource&amp;p=97706\" target=\"_blank\" rel=\"noopener\"> <span class=\"sr-only\">Share page through Facebook<\/span> <svg class=\"icon icon-facebook\" width=\"24\" height=\"24\"><use xlink:rel=\"noopener\" href=\"#icon-facebook\"><\/use><\/svg> <\/a> <\/li> <li class=\"list-inline-item\"> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.litmus.com\/?post_type=resource&amp;p=97706&amp;text=The%20Email%20Personalization%20Handbook:%20Tips,%20Tools,%20and%20Examples&amp;via=litmusapp\" class=\"twitter\" target=\"_blank\" rel=\"noopener\"> <span class=\"sr-only\">Share page through Twitter<\/span> <svg class=\"icon icon-twitter\" width=\"24\" height=\"24\"><use xlink:rel=\"noopener\" href=\"#icon-twitter\"><\/use><\/svg> <\/a> <\/li> <li class=\"list-inline-item\"> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https:\/\/www.litmus.com\/?post_type=resource&amp;p=97706&amp;title=The%20Email%20Personalization%20Handbook:%20Tips,%20Tools,%20and%20Examples\" class=\"linkedin\" target=\"_blank\" rel=\"noopener\"> <span class=\"sr-only\">Share page through Linkedin<\/span> <svg class=\"icon icon-linkedin\" width=\"24\" height=\"24\"><use xlink:rel=\"noopener\" href=\"#icon-linkedin\"><\/use><\/svg> <\/a> <\/li> <li class=\"list-inline-item\"> <a rel=\"noopener\" target=\"_blank\" href=\"mailto:?subject=The%20Email%20Personalization%20Handbook:%20Tips,%20Tools,%20and%20Examples&amp;body=The%20Email%20Personalization%20Handbook:%20Tips,%20Tools,%20and%20Examples%20https:\/\/www.litmus.com\/?post_type=resource&amp;p=97706\" class=\"email\"> <span class=\"sr-only\">Share page through e-mail<\/span> <svg class=\"icon icon-email\" width=\"24\" height=\"24\"><use xlink:rel=\"noopener\" href=\"#icon-envelope\"><\/use><\/svg> <\/a> <\/li><\/ul> <\/div> <\/div> <\/div> <\/div> <\/div> <\/div> <\/article><\/div> <\/main>","protected":false},"excerpt":{"rendered":"<p>Discover how to craft memorable subscriber experiences with email personalization in this four-part guide. Tap into the power of dynamic content, product feeds, and content automation to deliver brand experiences that resonate with subscribers through email.<\/p>\n","protected":false},"featured_media":97663,"template":"template-resources-2024.php","category":[1,10328,10329,10334],"class_list":["post-42904","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-ebook","category-email-marketing-strategy","category-email-personalization","category-guides-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email Personalization Guide: A Handbook Complete with Tips, Tools, and Examples - Litmus<\/title>\n<meta name=\"description\" content=\"Discover how to craft memorable subscriber experiences with email personalization in this four-part guide. 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