{"id":44991,"date":"2022-03-21T09:00:00","date_gmt":"2022-03-21T13:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=resource&#038;p=44991"},"modified":"2025-06-30T10:55:20","modified_gmt":"2025-06-30T14:55:20","slug":"getting-started-with-bimi","status":"publish","type":"resource","link":"https:\/\/www.litmus.com\/resources\/getting-started-with-bimi","title":{"rendered":"Getting Started with BIMI"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_611d8c4d49e85\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">In a world where phishing and email scams are on the rise, email marketers have to take extra steps to instill trust with subscribers. Brand Indicators for Message Identification (BIMI) in email marketing is one way to do that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands that implemented BIMI saw a 90% increase in consumer confidence, according to a survey by Red Sift. And with <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/privacy-proof-your-email-program\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">privacy-proofing<\/span><\/a><span style=\"font-weight: 400;\"> top of mind, more brands are implementing this emerging standard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Download this guide to learn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>The basics of BIMI<\/strong> <span style=\"font-weight: 400;\">including what it is, why it matters, and how it works<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>A guided tutorial<\/strong> <span style=\"font-weight: 400;\">of how to set up BIMI, complete with a checklist<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Insights to get started<\/strong><span style=\"font-weight: 400;\"> on implementing BIMI in your organization<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Get to know the basics of BIMI, including why it matters, and how to set it up.<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Get a visual guide on how to get started with Brand Indicators for Message Identification (BIMI).<\/p>\n","protected":false},"featured_media":44992,"template":"","category":[10323,10324,10328,9563,10334],"class_list":["post-44991","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-email-campaign-management","category-email-deliverability","category-email-marketing-strategy","category-guide","category-guides-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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