{"id":477,"date":"2024-07-19T10:38:00","date_gmt":"2024-07-19T14:38:00","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=resource&#038;p=477"},"modified":"2025-06-30T10:28:23","modified_gmt":"2025-06-30T14:28:23","slug":"email-marketing-roi","status":"publish","type":"resource","link":"https:\/\/www.litmus.com\/resources\/email-marketing-roi","title":{"rendered":"CMO&#8217;s Guide to Email Marketing ROI"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_5e94bda29d5b8\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>Whether you\u2019re a CMO, on the path to becoming one, or want an inside look at how the most effective marketing channel in your toolkit\u2014email\u2014can drive the highest return on your investment (ROI), you\u2019re in the right place.<\/p>\n<p>On average, email drives an ROI of $36 for every dollar spent, higher than any other channel. In this guide, we drill down to understand how ROI is affected by the following categories:<\/p>\n<ul>\n<li><strong>Company:<\/strong> regulatory environment, company size, email team size, and industry<\/li>\n<li><strong>Email program:<\/strong> list size, permission practices, and email frequency<\/li>\n<li><strong>Testing:<\/strong> spam filter, preview, and A\/B testing<\/li>\n<li><strong>Content:<\/strong> live &amp; dynamic content, plus animated GIFs<\/li>\n<li><strong>Analytics:<\/strong> use of third-party tools<\/li>\n<\/ul>\n<p><strong>One insight we uncovered that might be surprising?<\/strong> Double opt in (DOI) no longer reigns supreme when it comes to ROI. Single opt in (SOI) programs show an 80% higher return than DOI programs. Unless regulatory compliance compels you to, the DOI best practice may be a thing of the past. Check out the guide for more insights like this one.<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":99715,"template":"","category":[10327,10328,10334,13],"class_list":["post-477","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-email-marketing-performance","category-email-marketing-strategy","category-guides-reports","category-report"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Litmus Resource Center: Email Marketing Guide on Email ROI<\/title>\n<meta name=\"description\" content=\"Make your emails more effective with the strategies and tactics to increase your email ROI in this free guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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