{"id":57707,"date":"2025-01-30T10:24:25","date_gmt":"2025-01-30T15:24:25","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=resource&#038;p=57707"},"modified":"2025-01-30T11:16:46","modified_gmt":"2025-01-30T16:16:46","slug":"email-copywriting-kit","status":"publish","type":"resource","link":"https:\/\/www.litmus.com\/resources\/email-copywriting-kit","title":{"rendered":"Email Copywriting Kit: A Guide to Writing Better Emails"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_1a41352b54674a91ef7c8cc14451c913\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<h1 class=\"h-sm\">Email Copywriting Kit<\/h1>\n<style>.resource-card {display:none; visibility:hidden;} .left div.col-md-7 {width:100% !important;}<\/style>\n<div style='position: relative;width: auto;padding: 0 0 292.81%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none' id=\"experience-638e88b7a4f5c\" data-aspectRatio=\"0.34151547\" data-mobile-aspectRatio=\"0.12741859\"><iframe allowfullscreen src='https:\/\/www.litmus.com\/wp-content\/uploads\/packages\/experience-638e88b7a4f5c-02-14-2023-2050\/index.html?heightOverride=3748&#038;mobileHeightOverride=4238' style='position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%' frameborder='0' class='ceros-experience' title='Email Copywriting Kit' scrolling='no'><\/iframe><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/packages\/experience-638e88b7a4f5c-02-14-2023-2050\/\/assets\/scroll-proxy.min.js\" data-ceros-origin-domains=\"https:\/\/www.litmus.com\"><\/script><\/p>\n<p><script type=\"text\/javascript\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/packages\/stylescape-1-1\/assets\/scroll-proxy.min.js\" data-ceros-origin-domains=\"\"><\/script><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A guide to email copywriting to help you write better emails, with tips on what to include, important considerations, and how to keep them short and sweet.<\/p>\n","protected":false},"featured_media":57725,"template":"","category":[],"class_list":["post-57707","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email Copywriting Kit: A Guide to Writing Better Emails - Litmus<\/title>\n<meta name=\"description\" content=\"A guide to email copywriting to help you write better emails, with tips on what to include, important considerations, and how to keep them short and sweet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/resources\/email-copywriting-kit\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Copywriting Kit: A Guide to Writing Better Emails\" \/>\n<meta property=\"og:description\" content=\"A guide to email copywriting to help you write better emails, with tips on what to include, important considerations, and how to keep them short and sweet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/resources\/email-copywriting-kit\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-30T16:16:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/12\/iphone-displaying-litmus-email.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Email Copywriting Kit: A Guide to Writing Better Emails - Litmus","description":"A guide to email copywriting to help you write better emails, with tips on what to include, important considerations, and how to keep them short and sweet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/resources\/email-copywriting-kit","og_locale":"en_US","og_type":"article","og_title":"Email Copywriting Kit: A Guide to Writing Better Emails","og_description":"A guide to email copywriting to help you write better emails, with tips on what to include, important considerations, and how to keep them short and sweet.","og_url":"https:\/\/www.litmus.com\/resources\/email-copywriting-kit","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_modified_time":"2025-01-30T16:16:46+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/12\/iphone-displaying-litmus-email.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/resources\/email-copywriting-kit","url":"https:\/\/www.litmus.com\/resources\/email-copywriting-kit","name":"Email Copywriting Kit: A Guide to Writing Better Emails - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.litmus.com\/resources\/email-copywriting-kit#primaryimage"},"image":{"@id":"https:\/\/www.litmus.com\/resources\/email-copywriting-kit#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/12\/iphone-displaying-litmus-email.jpg","datePublished":"2025-01-30T15:24:25+00:00","dateModified":"2025-01-30T16:16:46+00:00","description":"A guide to email copywriting to help you write better emails, with tips on what to include, important considerations, and how to keep them short and sweet.","breadcrumb":{"@id":"https:\/\/www.litmus.com\/resources\/email-copywriting-kit#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.litmus.com\/resources\/email-copywriting-kit"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/resources\/email-copywriting-kit#primaryimage","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/12\/iphone-displaying-litmus-email.jpg","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/12\/iphone-displaying-litmus-email.jpg","width":1200,"height":630,"caption":"iphone displaying litmus email, beinh held by a pair of hands on top of an orange background"},{"@type":"BreadcrumbList","@id":"https:\/\/www.litmus.com\/resources\/email-copywriting-kit#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.litmus.com\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.litmus.com\/resources"},{"@type":"ListItem","position":3,"name":"Email Copywriting Kit: A Guide to Writing Better Emails"}]},{"@type":"WebSite","@id":"https:\/\/www.litmus.com\/#website","url":"https:\/\/www.litmus.com\/","name":"Litmus","description":"Are you getting the most out of your email marketing?","publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.litmus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.litmus.com\/#organization","name":"Litmus Software","url":"https:\/\/www.litmus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","width":600,"height":314,"caption":"Litmus Software"},"image":{"@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/litmusapp","https:\/\/x.com\/litmusapp"]}]}},"acf":{"enable_legacy_page_header":false,"alt_header_title":"","background_color":"#073045","header_image":"","header_image_overlay_color":"#000000","header_description":"","header_primary_cta_button":"","header_secondary_cta_button":"","title_alignment":"align-items-center","title_justification":"justify-content-start","text_align":"text-left","wide_header":false,"short_header":false,"form_header":false,"side_header_image":"","header_video":false,"toggle_labels":{"left":"","right":""},"price_toggle":["left"],"column":null,"video_id":""},"_links":{"self":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/resources\/57707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":15,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/resources\/57707\/revisions"}],"predecessor-version":[{"id":108446,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/resources\/57707\/revisions\/108446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media\/57725"}],"wp:attachment":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media?parent=57707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/category?post=57707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}