{"id":90584,"date":"2024-02-09T00:00:00","date_gmt":"2024-02-09T05:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=resource&#038;p=90584"},"modified":"2025-06-30T11:40:41","modified_gmt":"2025-06-30T15:40:41","slug":"state-of-email-trends","status":"publish","type":"resource","link":"https:\/\/www.litmus.com\/resources\/state-of-email-trends","title":{"rendered":"The State of Email Trends Report"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_f3048b581e87703991043ee2de926abd\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>It\u2019s easy to get wrapped up in what\u2019s trending and lean into strategies that are popular\u2014but that doesn\u2019t necessarily mean it will move the needle.<\/p>\n<p>So, we partnered with Oracle\u2019s Chad S. White and asked over 480+ email marketers which email marketing trends they\u2019ve been tapping into and which trends have been the most effective.<\/p>\n<p>Learn which email trends you should adopt in 2024 and why, including:<\/p>\n<ul>\n<li aria-level=\"1\">Tactics B2B brands are more likely to use<\/li>\n<li aria-level=\"1\">The prevalence of emerging technologies like generative AI and AMP for Email<\/li>\n<li aria-level=\"1\">How impactful personalization and real-time content is<\/li>\n<\/ul>\n<p>Download The State of Email Trends Report to get full access to the data and insights from Litmus and Oracle to help you craft a more effective email program in 2024.<\/p>\n<hr \/>\n<p><small>Oracle uses the information you provide us to bring you content about email marketing trends, stats, events and relevant products and services. You may unsubscribe from these communications at any time. For more information, check out\u00a0<a class=\"c-link\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.oracle.com\/legal\/privacy\/privacy-policy.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/www.oracle.com\/legal\/privacy\/privacy-policy.html\" data-sk=\"tooltip_parent\">Oracle Privacy Policy<\/a>.<\/small><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover the most popular email trends that email marketers are using\u2014and which ones are actually effective.<\/p>\n","protected":false},"featured_media":91878,"template":"","category":[10334,13],"class_list":["post-90584","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-guides-reports","category-report"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The State of Email Trends Report - 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