{"id":96583,"date":"2023-11-08T14:04:00","date_gmt":"2023-11-08T19:04:00","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=resource&#038;p=96583"},"modified":"2025-06-30T10:50:19","modified_gmt":"2025-06-30T14:50:19","slug":"foundations-of-email-marketing","status":"publish","type":"resource","link":"https:\/\/www.litmus.com\/resources\/foundations-of-email-marketing","title":{"rendered":"Foundations of Email Marketing"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_0926f87fcf2559859f364de131f41cd0\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>Wondering how to send marketing emails? Curious about how email marketing works? You\u2019re in the right place!<\/p>\n<p>Together with Constant Contact, we created the Foundations of Email Marketing, filled with tried-and-true strategies for email marketing best practices in 2023.<\/p>\n<p>In five easy-to-digest lessons, you\u2019ll learn how to build a strong foundation for a successful email marketing program\u2014including how to grow and retain your audience, automations for maximum results, techniques to ensure your emails make it to the inbox (and not spam), and ways to measure and optimize your email wins.<\/p>\n<p>Whether you&#8217;re a beginner or seasoned pro looking for a refresher, you\u2019ll find takeaways in each lesson:<\/p>\n<ul>\n<li><strong>Lesson 1:<\/strong>\u00a0Guiding Principles<\/li>\n<li><strong>Lesson 2:<\/strong>\u00a0Your Audience<\/li>\n<li><strong>Lesson 3:<\/strong>\u00a0Deliverability<\/li>\n<li><strong>Lesson 4:<\/strong>\u00a0Automation from Constant Contact<\/li>\n<li><strong>Lesson 5:<\/strong>\u00a0Analyze and refine your performance<\/li>\n<\/ul>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":96584,"template":"","category":[9563,10334],"class_list":["post-96583","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-guide","category-guides-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Foundations of Email Marketing - Litmus<\/title>\n<meta name=\"description\" content=\"In five easy-to-digest lessons, you\u2019ll learn how to build a strong foundation for a successful email marketing program.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/resources\/foundations-of-email-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foundations of Email Marketing\" \/>\n<meta property=\"og:description\" content=\"In five easy-to-digest lessons, you\u2019ll learn how to build a strong foundation for a successful email marketing program.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/resources\/foundations-of-email-marketing\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T14:50:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/foundation-of-email-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Foundations of Email Marketing - Litmus","description":"In five easy-to-digest lessons, you\u2019ll learn how to build a strong foundation for a successful email marketing program.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/resources\/foundations-of-email-marketing","og_locale":"en_US","og_type":"article","og_title":"Foundations of Email Marketing","og_description":"In five easy-to-digest lessons, you\u2019ll learn how to build a strong foundation for a successful email marketing program.","og_url":"https:\/\/www.litmus.com\/resources\/foundations-of-email-marketing","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_modified_time":"2025-06-30T14:50:19+00:00","og_image":[{"width":1000,"height":500,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/foundation-of-email-marketing.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/resources\/foundations-of-email-marketing","url":"https:\/\/www.litmus.com\/resources\/foundations-of-email-marketing","name":"Foundations of Email Marketing - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.litmus.com\/resources\/foundations-of-email-marketing#primaryimage"},"image":{"@id":"https:\/\/www.litmus.com\/resources\/foundations-of-email-marketing#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/foundation-of-email-marketing.png","datePublished":"2023-11-08T19:04:00+00:00","dateModified":"2025-06-30T14:50:19+00:00","description":"In five easy-to-digest lessons, you\u2019ll learn how to build a strong foundation for a successful email marketing program.","breadcrumb":{"@id":"https:\/\/www.litmus.com\/resources\/foundations-of-email-marketing#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.litmus.com\/resources\/foundations-of-email-marketing"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/resources\/foundations-of-email-marketing#primaryimage","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/foundation-of-email-marketing.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/foundation-of-email-marketing.png","width":1000,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.litmus.com\/resources\/foundations-of-email-marketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.litmus.com\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.litmus.com\/resources"},{"@type":"ListItem","position":3,"name":"Foundations of Email Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.litmus.com\/#website","url":"https:\/\/www.litmus.com\/","name":"Litmus","description":"Are you getting the most out of your email marketing?","publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.litmus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.litmus.com\/#organization","name":"Litmus Software","url":"https:\/\/www.litmus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","width":600,"height":314,"caption":"Litmus Software"},"image":{"@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/litmusapp","https:\/\/x.com\/litmusapp"]}]}},"acf":{"enable_legacy_page_header":true,"alt_header_title":"","background_color":"#073045","header_image":"","header_image_overlay_color":"#000000","header_description":"When done right, email has the potential to be one of the most powerful tools in your marketing toolbox, yielding big results\u00a0(we\u2019re talking 36:1 ROI, to be exact).","header_primary_cta_button":"","header_secondary_cta_button":"","title_alignment":"align-items-center","title_justification":"justify-content-start","text_align":"text-left","wide_header":false,"short_header":false,"form_header":false,"side_header_image":"","header_video":false,"toggle_labels":{"left":"","right":""},"price_toggle":["left"],"column":null,"video_id":""},"_links":{"self":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/resources\/96583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":2,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/resources\/96583\/revisions"}],"predecessor-version":[{"id":96586,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/resources\/96583\/revisions\/96586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media\/96584"}],"wp:attachment":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media?parent=96583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/category?post=96583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}