{"id":97396,"date":"2024-09-06T13:22:31","date_gmt":"2024-09-06T17:22:31","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=resource&#038;p=97396"},"modified":"2025-06-30T13:04:00","modified_gmt":"2025-06-30T17:04:00","slug":"state-of-email-innovations","status":"publish","type":"resource","link":"https:\/\/www.litmus.com\/resources\/state-of-email-innovations","title":{"rendered":"The State of Email Innovations Report"},"content":{"rendered":"<style>\r\n    .circle-bg {\r\n        width: 55%;\r\n        border-radius: 50%;\r\n        opacity: 0.2;\r\n        position: absolute;\r\n        aspect-ratio: 1 \/ 1;\r\n        right: -10%;\r\n        top: -100%;\r\n        z-index: 0;\r\n        background-image: url('https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/State-of-Innovations-Grid.svg');\r\n    }\r\n\t\t@media only screen and (max-width: 1399px) and (min-width: 992px) {\r\n\t\t\t.circle-bg {\r\n\t\t\t\ttop: -300px !important; \r\n\t\t\t}\r\n\t\t}\r\n     .page-header-hero h1 {\r\n        font-size: 2.9rem;\r\n        font-weight: bold;\r\n    }\r\n    .page-header-hero .header-description{\r\n        font-size: 1.1rem;\r\n    }\r\n    .page-header-hero span.page-title {\r\n        font-size: 1.2rem;\r\n        display: block;\r\n        text-transform: uppercase;\r\n        letter-spacing: .1rem;\r\n        font-weight: 100 !important;\r\n        \r\n    } \r\n    .mktoForm .mktoButtonWrap.mktoSimple .mktoButton {\r\n        background-color: #005a8a !important;\r\n    }\r\n\t<\/style>\r\n<section class=\"page-header-2022\" style=\"background-color: #072A3B;\"><div class=\"container-fluid p-0 text-white\" style=\"overflow: hidden; position: relative;\"><div class=\"circle-bg\"><\/div> <div class=\"container\" style=\"padding: 75px 0;z-index: 1 !important;position: relative;\"> <div class=\"row px-3\"><div class=\"col-12 col-lg-5 mb-1 mb-lg-0\"><h1 class=\"bold\">The State of Email Innovations<\/h1><p class=\"text-uppercase mt-4\" style=\"font-size: 1.5rem;\">2024 Edition<\/p> <p class=\"mt-3 lh-base\" style=\"font-size: 1.3rem; line-height: 1.3;\">We surveyed nearly 1,000 marketers to understand their priorities and preparations for the year ahead. Discover what\u2019s top of mind for your peers\u2014and how to prepare your email program for what\u2019s to come.<\/p> <div class=\"slide-buttons mb-5 mt-5\"> <a rel=\"noopener\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email-trends\" class=\"btn btn-primary col-12 col-lg-6 d-lg-inline d-block\" data-bs-toggle=\"modal\" data-bs-target=\"#modal-form\">Download the report<\/a> <\/div> <\/div> <div class=\"col-12 col-lg-6 text-center offset-lg-1\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/State-of-Innovations-Banner.png\" width=\"1001\" height=\"676\" alt=\"The 2024 State of Email Innovations Report\" class=\"w-75\"><\/div><\/div><\/div> <\/div> <\/section>\n\n<style>\r\n    \/* fallback for IE *\/\r\n.gradient-text {\r\n  color: #005A8A;\r\n}\r\n\/* gradient text for modern browsers *\/\r\n@supports (background-clip: text) {\r\n  .gradient-text {\r\n    background-image: linear-gradient(0deg, rgba(66,124,169,1) 0%, rgba(110,175,167,1) 100%);\r\n    background-clip: text;\r\n    color: transparent;\r\n    font-size: 3.8rem;\r\n  }\r\n}\r\n<\/style>\r\n<section class=\"py-5\">\r\n    <div class=\"container overflow-hidden\">\r\n        <div class=\"row gx-5\">\r\n            <div class=\"col-12 text-center mb-5\">\r\n                <h2 class=\"h-xl\"><strong>The stats that matter<\/strong><\/h2>\r\n            <\/div><!--col-12-->\r\n            <div class=\"col-12 col-lg-4 text-center\"><p class=\"mb-0 px-5\"><span class=\"bold mb-2 gradient-text\"><strong>30%<\/strong><br><\/span> of brands plan to increase their overall email marketing spend this year\r\n<\/p><\/div>\r\n           <div class=\"col-12 col-lg-4 text-center\"><p class=\"mb-0 px-5\"><span class=\"bold mb-2 gradient-text\">45%<\/span><br> of teams currently use Artificial intelligence (AI) to help them create email content\r\n<\/p><\/div>\r\n            <div class=\"col-12 col-lg-4 text-center\"><p class=\"mb-0 px-5\"><span class=\"bold mb-2 gradient-text\">72%<\/span><br> of marketers aren\u2019t sure what the ROI of their email program is<\/p> <\/div>\r\n        <\/div><!--row-->\r\n    <\/div><!--container-->\r\n<\/section>\n\n\n\n<div class=\"content-block py-6 block-inner  text-media-block alignfull\" style=\"background-color:#fcf1e9\">\n<div class=\"block-background-text\">\n  <\/div>\n<div class=\"container\">\n        <div class=\"row align-items-center\">\n              <div class=\"col-md-6 \">\n                        <div class=\"mb-4 mb-md-0 d-flex justify-content-center align-items-center\">\n            <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Group-2597-1-768x552.png\" alt=\"\" width=\"768\" height=\"552\"  \/>          <\/div>\n              <\/div>\n              <div class=\"col-md-6\">\n              <h2 class=\"h-lg\">Inside the report<\/h2>\n<p>Email has sustained its place in marketing strategies for years, but it\u2019s anything but static. Over the course of five chapters, you\u2019ll learn what\u2019s ahead and how to adapt your marketing to stay ahead, including:<\/p>\n<ul>\n<li>How email marketing\u2019s role is changing<\/li>\n<li>The growing potential for AI in email marketing<\/li>\n<li>Which personalization tactics actually move the needle<\/li>\n<\/ul>\n<p><button class=\"btn mx-auto\" style=\"color: #ffffff; background-color: #005a8a;\" data-bs-toggle=\"modal\" data-bs-target=\"#modal-form\">Get your copy<\/button><\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n  \n<\/div>\n\n\n<section style=\"background: linear-gradient(to top,#30363f 0%,#30363f 50%,#FCF1E9 50%,#FCF1E9 100%);\" class=\"pb-5\"> <div class=\"container\"> <div class=\"row px-3\"> <div class=\"col p-5 background-white text-center shadow-lg mt-5\" style=\"border-radius:35px;\"><h2>Get more insights<\/h2><p>Discover more insights, data, and trends you can use to future-proof your email program with The State of Email Reports.<\/p><a rel=\"noopener\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/state-of-email-reports\" class=\"btn btn-primary\" style=\"background-color:#005A8A;\">See more reports<\/a><\/div> <\/div> <\/div><\/section>\n\n<div class=\"modal fade\" id=\"modal-form\" role=\"dialog\" aria-labelledby=\"ent-modalTitle\" aria-hidden=\"true\">\r\n        <div class=\"modal-dialog\" role=\"document\">\r\n<div class=\"modal-header\" style=\"border-bottom:none;\">\r\n  <button type=\"button\" class=\"close\" data-bs-dismiss=\"modal\" aria-label=\"Close\">\r\n          <span aria-hidden=\"true\">&times;<\/span>\r\n        \r\n        <\/button>\r\n      <\/div> \r\n            <div class=\"modal-content\">\r\n           <div class=\"modal-body\">\r\n                              <p class=\"h-lg bold mb-2 mt-3\">The State of Email Innovations<\/p>\r\n<script src=\"\/\/page.litmus.com\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_2571\"><\/form>       \r\n     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The State of Email Innovations Report (2024 edition) and learn what the future holds for email marketing.<\/p>\n","protected":false},"featured_media":97542,"template":"template-resources-2024.php","category":[],"class_list":["post-97396","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The State of Email Innovations Report | Litmus<\/title>\n<meta name=\"description\" content=\"Download The State of Email Innovations Report (2024 edition) and learn what the future holds for email marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email-innovations\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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