{"id":97673,"date":"2023-04-10T11:39:00","date_gmt":"2023-04-10T15:39:00","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=resource&#038;p=97673"},"modified":"2025-06-30T10:45:34","modified_gmt":"2025-06-30T14:45:34","slug":"foundations-of-email-copywriting","status":"publish","type":"resource","link":"https:\/\/www.litmus.com\/resources\/foundations-of-email-copywriting","title":{"rendered":"Foundations of Email Copywriting"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_cae9c88735c3ca1046ac416b45eee5f6\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<div class=\"description\">\n<div id=\"Description\" class=\"mktoText\">\n<p class=\"large\">Email copywriting is a bit of nuanced art that can leave even seasoned writers scratching their heads. How do you write a compelling subject line? And how long is too long when it comes to email length?<\/p>\n<p class=\"large\">Together with our friends at AWeber, we\u2019ve laid it all out in three lessons. Discover effective ways to use language to bring life to your email campaigns. Plus, we&#8217;ll discuss important considerations\u2014like truncation and accessibility\u2014that every email marketer should have in mind.<\/p>\n<ul>\n<li>Lesson 1: Finding Your Why<\/li>\n<li>Lesson 2: Writing Email Copy<\/li>\n<li>Lesson 3: The Email \u201cEnvelope\u201d<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wrapper-right\"><\/div>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to craft the perfect email call-to-action with tips on copy, design, and more.<\/p>\n","protected":false},"featured_media":67163,"template":"","category":[9563,10334],"class_list":["post-97673","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-guide","category-guides-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Foundations of Email Copywriting - Litmus<\/title>\n<meta name=\"description\" content=\"Email copywriting is a bit of nuanced art that can leave even seasoned writers scratching their heads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/resources\/foundations-of-email-copywriting\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foundations of Email Copywriting\" \/>\n<meta property=\"og:description\" content=\"Email copywriting is a bit of nuanced art that can leave even seasoned writers scratching their heads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/resources\/foundations-of-email-copywriting\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T14:45:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-of-Email-Copywriting.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"796\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Foundations of Email Copywriting - 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