{"id":98676,"date":"2024-06-21T12:32:56","date_gmt":"2024-06-21T16:32:56","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=resource&#038;p=98676"},"modified":"2025-06-30T10:40:40","modified_gmt":"2025-06-30T14:40:40","slug":"foundations-of-email-deliverability","status":"publish","type":"resource","link":"https:\/\/www.litmus.com\/resources\/foundations-of-email-deliverability","title":{"rendered":"Foundations of Email Deliverability"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_09304c302e67baf62c29a20a584b9b9a\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>Email deliverability is the backbone of your email program. Without proper setup and maintenance, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/everest\/\" target=\"_blank\" rel=\"noopener\">your messages might end up in spam<\/a>, missing your subscribers entirely.<\/p>\n<p>Email is a marketer\u2019s most powerful channel, but with one caveat: ensuring your emails are delivered to the right place in the inbox. Lay the groundwork for a solid foundation with our comprehensive guide on email deliverability best practices, created in collaboration with ZeroBounce:<\/p>\n<ul>\n<li><strong>Email deliverability 101<\/strong>: Learn the basics to ensure your emails reach their intended place in the inbox.<\/li>\n<li><strong>How to set up for success<\/strong>: Learn the essential authentication protocols, email permission and anti-spam laws, and how to properly warm up your IP.<\/li>\n<li><strong>Troubleshooting <em>from ZeroBounce<\/em><\/strong>: Steps to take if you\u2019ve emailed a spam trap, you\u2019ve been blocklisted, and conducting an email deliverability audit.<\/li>\n<li><strong>How to maintain great deliverability<\/strong>: Learn best practices for improving deliverability and maintaining it for the long run.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re new to email marketing or a seasoned pro, it\u2019s never too late to lay the groundwork for your email program\u2014and secure your spot in the inbox.<\/span><\/p>\n<hr \/>\n<p>ZeroBounce uses the information you provide us to bring you content about email marketing trends, stats, events and relevant products and services. You may unsubscribe from these communications at any time. For more information, check out ZeroBounce\u2019s <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.zerobounce.net\/privacy-policy\">Privacy Policy.<\/a><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn email deliverability best practices and the fundamental principles to ensure your emails land in the inbox\u2014and never spam. Discover how to navigate email deliverability with ease in just four, quick-to-digest lessons.<\/p>\n","protected":false},"featured_media":98685,"template":"","category":[10325,10328,9563,10334],"class_list":["post-98676","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-email-design","category-email-marketing-strategy","category-guide","category-guides-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Foundations of Email Deliverability: Best Practices to Landing in the Inbox<\/title>\n<meta name=\"description\" content=\"Learn email deliverability best practices and the fundamental principles to ensure your emails land in the inbox\u2014and never spam. Discover how to navigate email deliverability with ease in just four, quick-to-digest lessons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/resources\/foundations-of-email-deliverability\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foundations of Email Deliverability\" \/>\n<meta property=\"og:description\" content=\"Learn email deliverability best practices and the fundamental principles to ensure your emails land in the inbox\u2014and never spam. Discover how to navigate email deliverability with ease in just four, quick-to-digest lessons.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/resources\/foundations-of-email-deliverability\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T14:40:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Foundations-of-email-deliverability-secondary.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1381\" \/>\n\t<meta property=\"og:image:height\" content=\"726\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Foundations of Email Deliverability: Best Practices to Landing in the Inbox","description":"Learn email deliverability best practices and the fundamental principles to ensure your emails land in the inbox\u2014and never spam. 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