{"id":99437,"date":"2024-07-16T10:44:38","date_gmt":"2024-07-16T14:44:38","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=resource&#038;p=99437"},"modified":"2025-12-12T08:59:00","modified_gmt":"2025-12-12T13:59:00","slug":"a-b-testing-reality-vs-expectations","status":"publish","type":"resource","link":"https:\/\/www.litmus.com\/resources\/a-b-testing-reality-vs-expectations","title":{"rendered":"Litmus Talks | A\/B Testing: Reality vs. Expectations"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_cb6c6fea957f09e5567878a68dd3cc26\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">Get in email geeks, we\u2019re going testing! \ud83d\ude97<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Carin Slater, Email and Content Growth Marketing Manager at Litmus, will take you on an A\/B testing journey and share real-life examples of email A\/B test wins\u2014and more importantly\u2014losses. Not every A\/B test will give you the result you expect. In this session, you\u2019ll learn how to move forward and iterate on your A\/B testing program when those losses happen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this 30-minute Litmus Talks webinar, Carin will guide you through:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Setting expectations for your A\/B testing strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What to do when an A\/B test doesn\u2019t go your way<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to iterate and develop your A\/B testing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You\u2019ll walk away with a whole new outlook on how to manage your A\/B testing strategy.<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":99545,"template":"","category":[15],"class_list":["post-99437","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-webinar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A\/B Testing Reality vs. Expectations | Litmus Talks<\/title>\n<meta name=\"description\" content=\"Discover the truth about A\/B testing and learn how to use it effectively to optimize your email campaigns and achieve your marketing goals. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/resources\/a-b-testing-reality-vs-expectations\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Litmus Talks | A\/B Testing: Reality vs. Expectations\" \/>\n<meta property=\"og:description\" content=\"Discover the truth about A\/B testing and learn how to use it effectively to optimize your email campaigns and achieve your marketing goals. Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/resources\/a-b-testing-reality-vs-expectations\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T13:59:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/Litmus-Talks-July24.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"726\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A\/B Testing Reality vs. Expectations | Litmus Talks","description":"Discover the truth about A\/B testing and learn how to use it effectively to optimize your email campaigns and achieve your marketing goals. 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