{"id":10403,"date":"2020-04-23T19:11:47","date_gmt":"2020-04-23T19:11:47","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=story&p=10403"},"modified":"2023-10-30T11:46:14","modified_gmt":"2023-10-30T15:46:14","slug":"mindbody","status":"publish","type":"story","link":"https:\/\/www.litmus.com\/customers\/mindbody","title":{"rendered":"MINDBODY"},"content":{"rendered":"\n\n
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Litmus helps centralize MINDBODY\u2019s email process to ensure brand consistency<\/strong><\/h1>\n

Maintaining consistency throughout a brand\u2019s email program is hard, especially if many different teams are involved in sending email. Here\u2019s how MINDBODY utilizes Litmus as the glue to hold teams and technologies together\u2014and ensure a consistent brand experience for their subscribers.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n\n

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Litmus Delivers Results<\/h2>\n
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50%<\/strong><\/span> less time on production<\/p>\n<\/div>\n

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Fast<\/strong><\/span> onboarding for new team members\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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Maintaining consistency throughout a brand\u2019s email program is hard, especially if many different teams are involved in sending email. Here\u2019s how MINDBODY utilizes Litmus as the glue to hold teams and technologies together\u2014and ensure a consistent brand experience for their subscribers.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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The Challenge<\/h3>\n

As one of the leading technology platforms for the wellness services industry, MINDBODY connects hundreds of thousands of passionate health, wellness, and beauty professionals to the millions of clients they serve, and email plays a crucial role in that. To meet the brand\u2019s diverse email needs, MINDBODY\u2019s email program is heavily decentralized, with multiple teams across business units responsible for their own campaigns\u2014with each of them using a different email service provider (ESP).<\/p>\n

It\u2019s hard enough to maintain brand consistency with just one email marketing team using a single ESP. But when you have multiple teams using multiple ESPs, it gets a whole lot more complicated. MINDBODY knows this better than anyone. With several business units involved in email\u2014each relying on a different ESP\u2014and the team constantly growing to meet the company\u2019s evolving email needs, creating a consistent brand experience can feel like an impossible task.<\/p>\n

How Litmus Solved the Challenge<\/h3>\n

MINDBODY relies on Litmus to be the glue that connects email marketers and technologies across the company. Litmus acts as the team\u2019s hub for storing all email templates and reusable code snippets<\/a> that serve as master files which are utilized across the organization. With on-brand, customizable templates as the foundation, all teams can easily create their emails in Litmus Builder<\/a>\u2014and then export<\/a> them to whichever ESP their team prefers to use.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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”\t\r\nIf you\u2019re building in Constant Contact or Eloqua the building experience is going to be very different. But if you can get the voice and tone and brand solidified in Litmus, it guarantees consistency\u2014and improves the overall brand experience.”<\/blockquote>\n
\n Katie Zeff,<\/span>Lifecycle Marketing Program Manager at MINDBODY<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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The Results<\/h3>\n

With the Litmus solution at the center of the email creation process, the team ensures a consistently great subscriber experience for all of MINDBODY\u2019s emails. At the same time, Litmus helps the team streamline the email development workflow, so they can get great emails out the door, faster.<\/p>\n

\n\u201cBy relying on templates and snippets rather than building emails from scratch, we can easily cut down production time by 50%.\u201d<\/em><\/p>\n

Katie Zeff,<\/span>
\nLifecycle Marketing Program Manager at MINDBODY<\/p>\n

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Plus, with Litmus as the centralized hub for templates, email code, and designs, it’s fast and easy for new team members to get up and running, which is crucial to the fast-growing email organization. Katie Zeff shares \u201cWe are able to share historical knowledge through our templates and snippets that we have developed over time, which helps new team members come on board more easily and quickly.\u201d<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

How Litmus helps centralize MINDBODY\u2019s email process to ensure brand consistency.<\/p>\n","protected":false},"featured_media":10410,"template":"","story_category":[9229],"industry_category":[9227],"story_resource_hub_category":[10338],"class_list":["post-10403","story","type-story","status-publish","has-post-thumbnail","hentry","story_category-oracle-eloqua","industry_category-software-technology","story_resource_hub_category-email-building"],"yoast_head":"\nLitmus Customer Success Story & Testimonials - MINDBODY<\/title>\n<meta name=\"description\" content=\"Thousands of brands including MINDBOD trust Litmus to send better email, faster. 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