{"id":10448,"date":"2020-04-23T20:11:29","date_gmt":"2020-04-23T20:11:29","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=story&p=10448"},"modified":"2023-10-30T13:01:11","modified_gmt":"2023-10-30T17:01:11","slug":"thomasarts","status":"publish","type":"story","link":"https:\/\/www.litmus.com\/customers\/thomasarts","title":{"rendered":"ThomasARTS"},"content":{"rendered":"\n
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ThomasARTS uses Litmus to streamline their email review process<\/strong><\/h1>\n

With the help of Litmus Proof, TA\u2019s proofing process now takes half the time. The team is enjoying a more streamlined process that makes collaboration easy, allowing them to create error-free emails for their clients faster than ever before.<\/p>\n <\/div>\n \t\t<\/div>\n

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ThomasARTS (TA) is a digital agency that marries art and science to create emotional connections with consumers. The team specializes in creating experiences that identify key consumer behaviors, and then contextualizes marketing efforts throughout the customer journey. Ultimately, TA tells stories that drive action\u2014and email marketing plays a crucial role in that.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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The Challenge<\/h3>\n

TA supports a broad range of clients with email marketing services, creating and sending millions of emails every week. But scaling their process to handle such high volumes isn\u2019t the only challenge. The TA team also has the highest expectations when it comes to email quality. Every email that gets sent to a client\u2019s subscriber base should be nothing less than perfect\u2014and that\u2019s why a thorough review and approval process is key for the team.<\/p>\n

However, the process of collecting feedback from various team members was cumbersome: Reviewers would receive a copy of the email in their inbox, open it, and if they wanted to make any edits, they would have to take screenshots, annotate them in Adobe Acrobat, and then upload the images to their project management software. From there, the person in charge of the email would have to consolidate and resolve each individual set of suggestions\u2014and if there were any significant changes to the email, the whole process would start all over again.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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“Our review and approval process was tedious\u2014and cost a lot of precious time.”<\/blockquote>\n
\n Jon Gerber,<\/span>Director, Marketing Automation<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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How Litmus Solved the Challenge<\/h3>\n

TA now utilizes\u00a0Litmus Proof<\/a>\u00a0at the center of their review process. Rather than screenshotting, editing, and uploading individual feedback, all reviewers can now mark up and leave comments on the same email right within Litmus. Having one centralized platform not only allows reviewers to respond faster, but also gives all team members visibility into each other\u2019s comments, making it easier to collaborate, review, and resolve any feedback.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n\n

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“Litmus Proof has helped us improve our workflow substantially. The ability to invite everyone into one environment and to see all feedback and comments in one place, really made us realize how much of a pain point this was for us before.”<\/blockquote>\n
\n Jon Gerber,<\/span>Director, Marketing Automation<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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The Results<\/h3>\n

With the help of Litmus Proof, TA\u2019s proofing process now takes half the time. The team is enjoying a more streamlined process that makes collaboration easy, allowing them to create error-free emails for their clients faster than ever before.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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“This was the easiest internal buyoff I\u2019ve ever had when adopting a new product. The team immediately saw the value of Litmus Proof, and how it\u2019s making our process more seamless.”<\/blockquote>\n
\n Jon Gerber,<\/span>Director, Marketing Automation<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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About TA<\/h6>\n

TA is a digital ad agency based in Farmington, Utah, with offices in New York City, Washington D.C., and California. TA works with brands in the finance, hospitality, service, and healthcare space. Clients include Aetna, AARP, Marriott, and others.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

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