{"id":10489,"date":"2020-04-23T20:57:51","date_gmt":"2020-04-23T20:57:51","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=story&p=10489"},"modified":"2023-10-30T13:03:07","modified_gmt":"2023-10-30T17:03:07","slug":"deg-linked-by-isobar","status":"publish","type":"story","link":"https:\/\/www.litmus.com\/customers\/deg-linked-by-isobar","title":{"rendered":"DEG Creates Better Email, Faster with Litmus + Salesforce Marketing Cloud"},"content":{"rendered":"\n\n
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Litmus helps DEG, Linked by Isobar create better email, faster<\/strong><\/h1>\n

DEG knew they needed an innovative partner with a reliable platform to produce the best quality work, at scale, for their clients. That\u2019s why they\u2019ve partnered with Litmus for over a decade.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n\n

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Litmus Delivers Results<\/h2>\n
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50%<\/strong><\/span> less time testing<\/p>\n<\/div>\n

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99.5%<\/strong><\/span> email accuracy rate\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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DEG, Linked by Isobar is a full-service agency, creating and executing top-tier digital marketing strategies for clients for over 20 years. They know email marketing is a cornerstone of any company\u2019s digital marketing strategy, and recognize the importance of creating flawless, engaging emails that drive business results for their clients. To do this efficiently and effectively, DEG uses Litmus with Salesforce Marketing Cloud<\/a> (SFMC) to build, test, and deliver pixel-perfect, accurate email, faster.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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The Challenge<\/h3>\n

Managing full-service email programs for dozens of clients, DEG knew they needed to build high-quality emails at scale. Over the course of just three months, their team of Campaign Specialists sent 3 Billion+ emails on behalf of clients\u2014and the team had to ensure that every single email created the optimal subscriber experience.<\/p>\n

They recognized that in order to protect the trust they worked hard to earn from their clients, no email can be sent without thoroughly testing it. DEG\u2019s Campaign Specialists primarily use SFMC\u2019s Content Builder to build emails but found it time-consuming to switch between tools and systems to test them.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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“An email doesn\u2019t go out the door before going through the Litmus platform.”<\/blockquote>\n
\n Evan Davis,<\/span>Manager of Campaign Specialists, DEG, Linked by Isobar<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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How Litmus Solved the Challenge<\/h3>\n

DEG knew they needed an innovative partner with a reliable platform to produce the best quality work, at scale, for their clients. That\u2019s why they\u2019ve partnered with Litmus for over a decade. They test every email with Email Previews, using in-depth subscriber engagement data from\u00a0Litmus Email Analytics<\/a>\u00a0to prioritize the email clients that matter most. Evan Davis noted \u201cLitmus Email Analytics lets us look at which email clients are the most popular, so we can educate our clients and be strategic marketing advisors.\u201d<\/p>\n

DEG also relies on Litmus subaccounts to keep their clients\u2019 work separate and secure without having to juggle different logins or constantly switch between tools.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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“We love how the platform is designed for enterprise-level agencies. We can have all of our clients in one place and easily and securely jump between accounts.”<\/blockquote>\n
\n Adam MacDonald,<\/span>Director of Campaign Management, DEG, Linked by Isobar<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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When Litmus debuted their SFMC integration, it was a game-changer for DEG. They were now able to access the power of the Litmus platform right within SFMC, previewing emails across 90+ email devices and clients as they build, easily catching any errors or issues early on. They use the\u00a0Litmus Extension<\/a>\u00a0to run an automated pre-send\u00a0Litmus Test<\/a>\u00a0right alongside SFMC\u2019s Content Builder, saving time and the hassle of switching between tools. And, the Campaign Specialists who prefer to use\u00a0Litmus Builder<\/a>\u00a0to create their emails use\u00a0ESP Syncing<\/a>\u00a0to connect with SFMC, ensuring their code is always up to date.<\/p>\n\"\"\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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“Litmus Email Analytics lets us look at which email clients are the most popular, so we can educate our clients and be strategic marketing advisors.”<\/blockquote>\n
\n Evan Davis,<\/span>Manager of Campaign Specialists, DEG, Linked by Isobar<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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The Results<\/h3>\n

Litmus makes it easier for DEG to create exceptional email campaigns at scale, without sacrificing quality or efficiency. During the three months where they sent 3 Billion+ emails, their accuracy rate was 99.5%. They saved significant time in their email testing process by taking advantage of Litmus\u2019 key integration with Salesforce Marketing Cloud and continue to build trust with their clients by producing consistently great work.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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“With the Litmus Salesforce Marketing Cloud integration, we\u2019ve cut our email QA time by over 50%, giving us time to focus our efforts on segmentation and other strategic campaign development opportunities.”<\/blockquote>\n
\n Adam MacDonald,<\/span>Director of Campaign Management, DEG, Linked by Isobar<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

How Litmus helps DEG, Linked by Isobar create better email, faster, with Salesforce Marketing Cloud.<\/p>\n","protected":false},"featured_media":10373,"template":"","story_category":[9231],"industry_category":[9225],"story_resource_hub_category":[10338,10344,10347],"class_list":["post-10489","story","type-story","status-publish","has-post-thumbnail","hentry","story_category-salesforce-marketing-cloud","industry_category-marketing-ad-agencies","story_resource_hub_category-email-building","story_resource_hub_category-email-marketing-performance","story_resource_hub_category-email-testing"],"yoast_head":"\nLitmus Customer Success Story & Testimonials - DEG by Isobar<\/title>\n<meta name=\"description\" content=\"Thousands of brands including DEG trust Litmus to send better email, faster. 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