{"id":10700,"date":"2020-04-24T19:03:29","date_gmt":"2020-04-24T19:03:29","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=story&#038;p=10700"},"modified":"2025-12-12T09:03:15","modified_gmt":"2025-12-12T14:03:15","slug":"gasbuddy","status":"publish","type":"story","link":"https:\/\/www.litmus.com\/customers\/gasbuddy","title":{"rendered":"GasBuddy"},"content":{"rendered":"\n<div id=\"success-content-block_98457744e24727f455d98c8221538970\" class=\"block-success-content alignfull\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col\">\n        <style>\n.single-story-post-content > .container {\ndisplay: none; visibility:hidden;\n} \n<\/style>\n<div class=\"container\">\n<div>\n<div class=\"col-11 mx-auto mb-3\"> <a rel=\"noopener\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\" class=\"text-orange bold mb-3 d-block text-center\"><i class=\"fa-solid fa-chevron-left\"><\/i> Customer stories<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h1 style=\"text-align: center;\"><strong>How Litmus helped GasBuddy fix a deliverability issue<\/strong><\/h1>\n<p style=\"text-align: center;\" class=\"fs-3 mt-3 mb-0\">Resolving errors for 4 million subscribers in less than 48 hours<\/p>\n<div class=\"content-block py-4 block-inner text-media-block alignfull\">\n<div class=\"container\">\n<div class=\"row align-items-center\">\n<div class=\"col-md-6\">\n<img decoding=\"async\" class=\"alignnone size-full wp-image-10703 mb-1\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/gasbuddy-logo-color.png\" alt=\"Gas Buddy\" width=\"176\" height=\"51\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/gasbuddy-logo-color.png 312w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/gasbuddy-logo-color-300x87.png 300w\" sizes=\"(max-width: 176px) 100vw, 176px\">\n<p>With Litmus, GasBuddy was able to identify the root cause of a blocklisting issue, plus get clear direction on how to fix the issue. <strong>They were back up and running in less than 48 hours!<\/strong><\/p>\n<p><a class=\"btn btn-primary btn-blue\" rel=\"noopener\" rel=\"noopener\" href=\"https:\/\/litmus.com\/email_guardian\/monitored_domains\">Upgrade Now<\/a><\/p>\n<\/p><\/div>\n<div class=\"col-md-6\">\n<div class=\"mb-4 mb-md-0 d-flex justify-content-center align-items-center\">\n<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/customers-10242024.png\" alt=\"\" width=\"555\" height=\"400\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"success-content-block_32bf8e333b3bd9248e46da3b2aa40cd7\" class=\"block-success-content background-mint alignfull\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col\">\n        <p>The email team at GasBuddy is working hard to make their email program the best it can be, helping more than 4 million active subscribers find the cheapest gas, plan the perfect road trip, and stay safe when traveling by car. With a laser focus on the subscriber experience and a team dedicated to sending truly relevant content, GasBuddy\u2019s email program could very well be part of an email best practice playbook.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"success-content-block_9ab08ed7868d4162d4887095fd419b04\" class=\"block-success-content alignfull\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col\">\n        <p>An email program that\u2019s so well taken care of could never end up on a blocklist? Melanie Kinney, Email Marketing Manager at GasBuddy, thought so, too. Until one day, a simple oversight resulted in blocklisting.<\/p>\n<p>Here\u2019s how Litmus helped the team identify the root cause of the blocklisting, and empowered them to promptly introduce a fix\u2014with minimal impact to their email performance.<\/p>\n<h3>The Challenge<\/h3>\n<p>One morning, Melanie was sending a test email to her colleagues for approval\u2014just as she does every day. Usually, feedback comes in within minutes, but this time, she didn\u2019t hear back from her team at all.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"success-quote-block_0fc2d1c9a78ca0fd652a25fa1e381cff\" class=\"block-success-quote alignfull\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col\">\n                  <img decoding=\"async\" class=\"author-image\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/melanie-kinney.png\" alt=\"Melanie Kinney\" \/>\n                <blockquote>&#8220;I asked around, and quickly found that the test send had been placed in everyone\u2019s spam folder.&#8221;<\/blockquote>\n        <div class=\"author-meta\">\n                    <span class=\"author\">Melanie Kinney,<\/span><span class=\"title\">Email Marketing Manager at GasBuddy<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"success-content-block_652c638d750c20ad53d8dc8de1982cc1\" class=\"block-success-content alignfull\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col\">\n        <p>Melanie sent another test email, then a live send to the internal test list, all with the same result: GasBuddy\u2019s emails were marked as spam.<\/p>\n<p>GasBuddy\u2019s email team has always been thoughtful about only sending relevant content, managing frequency, and building an active and engaged subscriber base. Being placed in the spam folder just didn\u2019t make sense. That\u2019s when it first dawned on the team: GasBuddy might have been placed on a blocklist.<\/p>\n<p>Being blocklisted is more common than you might think. In 2017, over 15% of marketers said their emails had been blocklisted during the past 12 months. Still, when it\u2019s your program that\u2019s blocklisted, the pressure is on.<\/p>\n<p>This was the first time that Melanie and her colleagues had faced a blocklisting issue, and their research didn\u2019t turn up much actionable advice for what to do next.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"success-quote-block_9cf59c478875b4c819505fff8db1b9ce\" class=\"block-success-quote alignfull\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col\">\n                  <img decoding=\"async\" class=\"author-image\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/melanie-kinney.png\" alt=\"Melanie Kinney\" \/>\n                <blockquote>&#8220;It\u2019s paralyzing, really. Being blocklisted is something you\u2019ve probably heard about, and know you don\u2019t want to be a part of. But when it comes down to it, do you really understand the process around it?&#8221;<\/blockquote>\n        <div class=\"author-meta\">\n                    <span class=\"author\">Melanie Kinney,<\/span><span class=\"title\">Email Marketing Manager at GasBuddy<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<div class=\"content-block py-6 block-inner  text-media-block alignfull\" style=\"background-color:\">\n<div class=\"block-background-text\">\n  <\/div>\n<div class=\"container\">\n        <div class=\"row align-items-center\">\n              <div class=\"col-md-6 order-md-2\">\n                        <div class=\"mb-4 mb-md-0 d-flex justify-content-center align-items-center\">\n            <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/gasbuddy-spam-dash-2a-768x637.png\" alt=\"\" width=\"768\" height=\"637\"  \/>          <\/div>\n              <\/div>\n              <div class=\"col-md-6\">\n              <h3>How Litmus Solved the Challenge<\/h3>\n<p><a rel=\"noopener\" href=\"https:\/\/litmus.com\/spam-filter-tests\">Litmus Spam Testing<\/a> not only confirmed that there\u2019d been a blocklisting\u2014GasBuddy was listed on SORBS and RATS\u2014it also immediately helped pinpoint the cause of the issue. Litmus Spam Testing revealed that GasBuddy\u2019s emails were failing both DKIM and DMARC; something was off with GasBuddy\u2019s email authentication.<\/p>\n<p>This gave the GasBuddy operations team something to work with\u2014and within minutes, the error was found.<\/p>\n<div class=\"col-12 p-4 float-start background-mint\" style=\"border-bottom-right-radius: 35px; border-top-left-radius: 35px; float: left;\">\n<em>\u201cThe domain we use to send email through had expired. Imagine that? It\u2019s probably the last thing I would\u2019ve considered at the start of this whirlwind.\u201d<\/em><\/p>\n<p class=\"float-start pb-0 mb-0\"><span class=\"text-uppercase bold\">Melanie Kinney,<\/span><br \/>\nEmail Marketing Manager at GasBuddy<\/p>\n<p><img decoding=\"async\" class=\"float-end\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/melanie-kinney.png\" width=\"100\" \/>\n<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  \n<\/div>\n\n\n\n<div id=\"success-content-block_b671f52a9455c633a12e38b015d04e5b\" class=\"block-success-content background-mint alignfull\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col\">\n        <h3>The Results<\/h3>\n<p>After identifying the root cause of the blocklisting, GasBuddy paused all scheduled sends to avoid delivering emails to the spam folder while they worked on a fix. Because Litmus Spam Testing provided clear direction on both what had been causing the blocklisting and how to submit unblock requests, the team could resolve the issue quickly. This minimized the impact to GasBuddy\u2019s email performance and brand perception.<\/p>\n<p>Today, Spam Testing is part of GasBuddy\u2019s pre-send checklist. Melanie and her team get notified of any issues that might impact deliverability before they send, and can rest assured that their carefully crafted emails make it to the inbox, every time.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How a small human error led to a blocklisting\u2014and how Litmus helped fix it.<\/p>\n","protected":false},"featured_media":10702,"template":"","story_category":[9231],"industry_category":[9227],"story_resource_hub_category":[10341],"class_list":["post-10700","story","type-story","status-publish","has-post-thumbnail","hentry","story_category-salesforce-marketing-cloud","industry_category-software-technology","story_resource_hub_category-email-deliverability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Litmus Customers and Case Studies: Email Marketing Success Stories<\/title>\n<meta name=\"description\" content=\"See how GasBuddy, a popular app for finding cheap gas, uses Litmus to ensure their emails are timely, relevant, and engaging for their users. 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