{"id":33155,"date":"2021-08-10T14:58:29","date_gmt":"2021-08-10T18:58:29","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=story&p=33155"},"modified":"2023-10-30T13:11:38","modified_gmt":"2023-10-30T17:11:38","slug":"adi-global","status":"publish","type":"story","link":"https:\/\/www.litmus.com\/customers\/adi-global","title":{"rendered":"ADI"},"content":{"rendered":"\n
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ADI uses Litmus to streamline their email workflow<\/strong><\/h1>\n

With Litmus, the ADI team gets clear and instant email feedback\u2014saving at least two days per email, no longer chasing down and interpreting reviews and approvals.<\/p>\n <\/div>\n \t\t<\/div>\n

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ADI is a leading global wholesale distributor of security, AV, and low-voltage products for licensed contractors. They supply the products that help keep our communities connected and secure. ADI is committed to offering the best products and technologies from top brands, service and assistance for every project, and resources and tools for business growth so their customers can be more efficient and profitable.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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The Challenge<\/h3>\n

The ADI North American team sends about 2-7 campaigns per day, each with 3 different versions to regional audiences, including: United States, Canada, and Puerto Rico. Up to 50 people are involved in their email production workflow\u2014from designers to reviewers.<\/p>\n

During the quality assurance (QA) process, ADI was limited to testing their emails in the Mac and PC environments available to them. And collaborating and getting feedback from so many stakeholders was a particular pain point. Proofs were sent directly through email, creating long\u2014and sometimes separate\u2014email threads.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\u201cProofing was done via email and became just very hard to navigate. Things got lost in the shuffle, and people weren\u2019t included where they needed to be.\u201d<\/blockquote>\n
\n William Schmidt,<\/span>Supervisor DX Marketing Communications, ADI<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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ADI is focused on making continuous improvements to processes across the company, and utilizes digital tools to help its teams work more effectively. The ADI team realized there was an opportunity to be more efficient and thorough with their QA testing. Especially when it came to the proofing process and getting all communication regarding production of projects out of email and into a tool that could help them streamline notes and feedback.<\/p>\n

How Litmus Solved the Challenge<\/h3>\n

Litmus Email Previews<\/a> gave the ADI team an accurate view on how their emails would really look across various inboxes. So now, they\u2019re able to better spot and troubleshoot issues before sending emails out for review.<\/p>\n

And thanks to Litmus Proof<\/a>, the review and approval process is now a breeze. They\u2019re able to easily loop teammates into the collaboration conversation\u2014and even the reviewers love Litmus Proof after experiencing the \u201cEureka!\u201d moment of just how easy leaving specific feedback is. The team no longer has to chase down an email for comments and approvals. It\u2019s been a win-win all around.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\u201cLitmus Proof and being able to highlight, comment, tag someone\u2014is life changing for us.\u201d<\/blockquote>\n
\n Jamie Robertson,<\/span>NA Digital Marketing Leader, ADI<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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What\u2019s more, it took ADI only a month to become really comfortable and fluent in Litmus\u2014and the bulk of that time was spent getting change management in place. While the team finds Litmus intuitive, they appreciated all the nuances and workarounds their Customer Success Manager (CSM) showed them to get them feeling like seasoned pros faster.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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In Jamie\u2019s own words, picking up a new tool like Litmus would\u2019ve been extremely difficult without the support of their CSM.<\/p>\n

\u201cA lot of systems we use require us to \u2018Put a support ticket in,\u2019 and then someone reaches out to us. Having our dedicated person is even better. Someone we can immediately reach out to, is there for us and cares goes a long way.\u201d<\/em><\/p>\n

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\"PictureJamie Robertson,<\/strong> NA Digital Marketing Leader, ADI<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n\n\n

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The Results<\/h3>\n

What used to take reviewers hours is now practically instant. And for the designers? The same experience. They no longer need to spend two or more days waiting for feedback from reviewers to implement any changes.<\/p>\n

\u201cThe proofing tool in itself saved us, around, two days per campaign.\u201d<\/em><\/h4>\n

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\"\" William Schmidt,<\/strong> Supervisor DX Marketing Communications, ADI<\/p>\n

And with the volume of emails they send, this time adds up!<\/p>\n

With all their saved time, the team has become more productive and can produce more emails and at a higher quality, too. They\u2019re more cautious about what their emails are going to look like for recipients, they can send more engaging emails, and can even optimize for Dark Mode.<\/p>\n

Implementing the Litmus tool is one way ADI is using digital tools to help its teams work more efficiently and effectively. And following ADI\u2019s North American team\u2019s success, their EMEA colleagues have since adopted Litmus and hit the ground running with the help of both their tried-and-true Litmus process and CSM.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n\n

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\u201cThere\u2019s no way we could produce the amount of emails that we do, if we didn\u2019t have the proofing process that we do now.\u201d<\/blockquote>\n
\n Jamie Robertson,<\/span>NA Digital Marketing Leader, ADI<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

The ADI team gets clear and instant email feedback\u2014saving at least two days per email, no longer chasing down and interpreting reviews and approvals.<\/p>\n","protected":false},"featured_media":33225,"template":"","story_category":[9382],"industry_category":[],"story_resource_hub_category":[10347],"class_list":["post-33155","story","type-story","status-publish","has-post-thumbnail","hentry","story_category-marketo","story_resource_hub_category-email-testing"],"yoast_head":"\nHow ADI Global Distribution uses Litmus for Email Marketing Success - Litmus<\/title>\n<meta name=\"description\" content=\"Learn about ADI\u2019s QA and email proofing challenges, how they found success with Litmus Email Previews and Litmus Proof, and the results they\u2019re seeing now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/customers\/adi-global\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ADI\" \/>\n<meta property=\"og:description\" content=\"Learn about ADI\u2019s QA and email proofing challenges, how they found success with Litmus Email Previews and Litmus Proof, and the results they\u2019re seeing now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/customers\/adi-global\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-30T17:11:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/ADI-Global-Store.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1087\" \/>\n\t<meta property=\"og:image:height\" content=\"406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How ADI Global Distribution uses Litmus for Email Marketing Success - 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