{"id":42305,"date":"2022-02-11T09:00:00","date_gmt":"2022-02-11T14:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=story&p=42305"},"modified":"2023-10-30T13:15:11","modified_gmt":"2023-10-30T17:15:11","slug":"atlantis-dubai","status":"publish","type":"story","link":"https:\/\/www.litmus.com\/customers\/atlantis-dubai","title":{"rendered":"Atlantis Dubai"},"content":{"rendered":"\n
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Atlantis Dubai cut email speed to market by 60% with Litmus & Salesforce<\/h1>\n

With Litmus, Atlantis Dubai saves an average of five hours on every single email, plus can rest-assured that each email will results in the best possible customer experience to drive the best results.<\/p>\n <\/div>\n \t\t<\/div>\n

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Litmus Delivers Results<\/h2>\n
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60%<\/strong><\/span> increase in email workflow efficiency<\/p>\n<\/div>\n

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5<\/strong><\/span>average number of hours saved on every email<\/p>\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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Atlantis Dubai<\/a> is a renowned luxury destination consisting of two extraordinary resorts; Atlantis, The Palm and Atlantis The Royal. Spectacularly situated on the crescent of Dubai\u2019s iconic Palm Island, this majestic destination is home to mesmerising experiences that will give you a holiday of a lifetime.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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Thrill-seekers can enjoy record-breaking rides at Aquaventure Waterpark, the world\u2019s largest waterpark. Those looking to discover our spectacular marine animals can wander through The Lost Chambers Aquarium offering underwater views of 65,000 marine animals. Guests can meet our friendly marine mammals at Dolphin Bay and Sea Lion Point. For food lovers, Atlantis, The Palm is an extraordinary culinary destination, with award-winning restaurants and celebrity chef experiences.<\/p>\n

The team at Atlantis Dubai is known for crafting exceptional customer experiences from the time of booking to beyond the stay, and the email channel plays a central part in this.<\/p>\n

The Challenge<\/h3>\n

The CRM team at Atlantis Dubai has a comprehensive program including campaign, tactical and automated journey emails. Sending over 40 million emails per year requires meticulous planning and substantial time resources.<\/p>\n

They selected Salesforce Marketing Cloud as their preferred CRM channel, database management and automation platform. In addition, they moved the complete email build, testing and deployment steps in-house to improve quality control and their speed to market.<\/p>\n

Salesforce Marketing Cloud proved to be the effective solution they needed for sending emails. However, as the business scaled and grew, the range and number of campaigns and initiatives to be supported also grew. To become more efficient, the three person email team first tackled a time-consuming review and approval process that included as many as 10 stakeholders, and lacked a centralised system for collecting and implementing feedback.<\/p>\n

Secondly, they required a solution that would allow them to quality check how emails rendered across various devices and email service providers, both desktop and app-based.<\/p>\n

Lastly, they recognized the need for more in-depth insights into how subscribers across various segments were actually engaging with their emails. This would help the email team understand what content created the best possible customer experiences and would achieve their digital KPIs. This was especially challenging given the introduction of Apple Mail Privacy Protection and the impact it had on email analytics.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\u201cLitmus has helped us streamline our email review process, deliver consistent brand experiences at scale and gain deeper insight into what drives customer behaviour through their advanced analytics.\u201d<\/blockquote>\n
\n Declan Kilcourse,<\/span>Digital & CRM Marketing Director at Atlantis Dubai<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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How Litmus Solved the Challenge<\/h3>\n

After reviewing what options were available on the market, Litmus was selected for a number of reasons:<\/p>\n