{"id":53883,"date":"2023-10-26T10:17:40","date_gmt":"2023-10-26T14:17:40","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=story&p=53883"},"modified":"2023-10-26T14:41:10","modified_gmt":"2023-10-26T18:41:10","slug":"kate-spade","status":"publish","type":"story","link":"https:\/\/www.litmus.com\/customers\/kate-spade","title":{"rendered":"Kate Spade"},"content":{"rendered":"\n
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\n \"Kate\n

Kate Spade increased email conversion rates 50% with Litmus<\/strong><\/h1>\n

Litmus has helped Kate Spade ensure relevant email experiences for mobile users by detecting device and showing a relevant call-to-action.<\/p>\n <\/div>\n \t\t<\/div>\n

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Litmus Delivers Results<\/h2>\n
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36%<\/strong><\/span>Increase in Click-Through-Rate (CTR)<\/p>\n<\/div>\n

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174%<\/strong><\/span>Increase In Revenue<\/p>\n<\/div>\n

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50%<\/strong><\/span>Increase In Conversion Rate<\/p>\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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The Challenge<\/h3>\n

New arrivals are a big deal in the fashion world. Rather than sending a generic new arrivals email, Kate Spade profile recipients based on their clicks and then use the data to personalize the new arrival experience.<\/p>\n

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\u201cWe have new products arriving all the time and our new arrivals emails are key to our CRM strategy. We needed a smart way to manage new in and move from a one-size-fits-all email. We\u2019re a small team so we needed automation to help us achieve our personalization goal, we simply couldn\u2019t build a version of the email for every product category. We\u2019re now listening to what our customers would like from us and using Kickdynamic to show them what they want.\u201d<\/em><\/p>\n

Chloe Temple,<\/span>
\nEcommerce Marketing Director (Europe)<\/p>\n\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n\n

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How Litmus Personalize, powered by Kickdynamic, Solved the Challenge<\/h3>\n

First up, they send an email encouraging recipients to engage with the content\u2014what they click determines their preferred category for the next new arrivals email. Categories to choose from are: handbags, wallets, clothing or jewelry. Email two showcases the newest products from the click category. The sexy bit? The product content in the email is completely automated<\/a> using their product feed in conjunction with their CRM data\u2014the tech and the data do the work. The latest, in-stock products are shown from the click category automatically\u2014a powerful strategy and one that\u2019s super efficient and easy to setup<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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The Results<\/h3>\n

On a mobile mission, Kate Spade ensures relevant email experiences for mobile users by detecting device and showing a relevant call-to-action. To determine whether mobile specific messaging drove engagement, Kate Spade ran an A\/B split test to compare the effectiveness of using \u2018tap\u2019 calls to action for mobile openers vs. a generic \u2018shop\u2019 CTA on mobile. The result? Device specific messaging increased click through rates by 8%.<\/p>\n

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36%<\/strong><\/span>Increase in Click-Through-Rate (CTR)<\/p>\n<\/div>\n

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174%<\/strong><\/span>Increase In Revenue<\/p>\n<\/div>\n

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50%<\/strong><\/span>Increase In Conversion Rate<\/p>\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n \"Anna\n
“A small but mighty addition to our emails. We\u2019re always looking for quick wins and ways to drive incremental improvements. We\u2019re really happy with the device relevancy performance. It\u2019s now used across our emails to provide a mobile-first experience for our customers.\u201d<\/blockquote>\n
\n Anna Hobson,<\/span>Performance Marketing Manager<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Kate Spade utilizes content automation for a 50% increase in conversion rate.<\/p>\n","protected":false},"featured_media":53891,"template":"","story_category":[9231],"industry_category":[10354],"story_resource_hub_category":[10346],"class_list":["post-53883","story","type-story","status-publish","has-post-thumbnail","hentry","story_category-salesforce-marketing-cloud","industry_category-fashion","story_resource_hub_category-email-personalization"],"yoast_head":"\nKate Spade Customer Success Story - Litmus<\/title>\n<meta name=\"description\" content=\"Kate Spade utilizes content automation for a 50% increase in conversion rate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/customers\/kate-spade\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kate Spade\" \/>\n<meta property=\"og:description\" content=\"Kate Spade utilizes content automation for a 50% increase in conversion rate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/customers\/kate-spade\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-26T18:41:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/kate-spade-1-e1664905569395.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kate Spade Customer Success Story - 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