{"id":54032,"date":"2021-11-05T15:15:00","date_gmt":"2021-11-05T19:15:00","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=story&p=54032"},"modified":"2025-12-12T08:34:51","modified_gmt":"2025-12-12T13:34:51","slug":"prettylittlething","status":"publish","type":"story","link":"https:\/\/www.litmus.com\/customers\/prettylittlething","title":{"rendered":"PrettyLittleThing"},"content":{"rendered":"\n
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PrettyLittleThing increased email revenue by 34% with Litmus<\/strong><\/h1>\n

With Litmus Personalize, PrettyLittleThing was able to provide an optimized in-email experience by including a live product feed in the inbox.<\/p>\n <\/div>\n \t\t<\/div>\n

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Litmus Delivers Results<\/h2>\n
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34%<\/strong><\/span> increase in revenue<\/p>\n<\/div>\n

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4.4%<\/strong><\/span> increase in overall clicks\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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The Challenge<\/h3>\n

In the world of fast fashion, products sell out fast. If a product is featured in an email the chances are you need to act quickly to secure your purchase or it will be too late.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n\n

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How Litmus Personalize, powered by Kickdynamic, Solved the Challenge<\/h3>\n

To provide a frictionless in-email experience, PrettyLittleThing uses their Google Shopping Feed to power live products in the inbox<\/a>. To maximize the effectiveness of live products, stock data in the feed is leveraged to show when there\u2019s a limited number of stock or when products are selling fast. On email open, product images are automatically generated from the feed displaying the most up-to-date content.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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The Results<\/h3>\n

34% increase in revenue. A\/B split test selling fast version had a 178% increase in clicks. 4.43% increase in overall clicks for selling fast email.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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“We have 100s of new products a day that sell out quickly. We love that we\u2019re able to highlight our most popular items. The simple addition of the selling fast message has resulted in a high increase in clicks and conversion. It\u2019s been really easy to add into our emails which is a huge bonus!\u201d<\/blockquote>\n
\n Olivia Shanu-Wilson,<\/span>Senior CRM Executive<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

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