{"id":54044,"date":"2019-07-07T15:42:00","date_gmt":"2019-07-07T19:42:00","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=story&p=54044"},"modified":"2023-10-30T12:50:08","modified_gmt":"2023-10-30T16:50:08","slug":"new-look","status":"publish","type":"story","link":"https:\/\/www.litmus.com\/customers\/new-look","title":{"rendered":"New Look"},"content":{"rendered":"\n
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New Look uses Litmus to personalize emails based on location<\/strong><\/h1>\n

New Look uses Litmus to drive an increase in store traffic through personalized, location-based email campaigns. It helps take the ease of shopping to the next level.<\/p>\n <\/div>\n \t\t<\/div>\n

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The Challenge<\/h2>\n

New Look wanted to drive footfall for in-store promotions and new store openings through personalized email campaigns based on location of the recipient.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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How Litmus Personalize, powered by Kickdynamic, Solved the Challenge<\/h3>\n

To drive footfall for in-store promotions and new store openings, New Look display the nearest stores to open location pinned over a map. With personalized pins, the map is perfectly on brand. When clicked, personalized directions are generated from the open location to the precise nearest store.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n \"Alix\n
“What better way to drive footfall in to our stores than with a device targeted email tag which guides customers directly to their nearest store! Now that the tag has been created by Kickdynamic it can easily be added into any campaign on demand. Customers recognise their location and can visibly see their local stores within the artwork upon opening the email\u2014taking personalization and ease of shopping to the next level.\u201d<\/blockquote>\n
\n Alix Greener,<\/span>UK CRM Assistant<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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The Results<\/h3>\n

New Look has seen a CTR of 2.24% from in store exclusive offer emails and the \u201cLocate now\u201d CTA generates 0.27% of total clicks.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n","protected":false},"excerpt":{"rendered":"

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