{"id":54055,"date":"2019-10-06T16:39:00","date_gmt":"2019-10-06T20:39:00","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=story&p=54055"},"modified":"2023-10-30T12:32:21","modified_gmt":"2023-10-30T16:32:21","slug":"asos","status":"publish","type":"story","link":"https:\/\/www.litmus.com\/customers\/asos","title":{"rendered":"ASOS"},"content":{"rendered":"\n
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ASOS uses Litmus to provide relevant content to subscribers<\/strong><\/h1>\n

With Litmus, ASOS combines name personalization and weather-targeted images to display relevant content to their subscribers<\/p>\n <\/div>\n \t\t<\/div>\n

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Depending on the weather at the open-time and location, recipients receive a different, relevant image and message. They use <\/span>weather-targeted images, customized at the time of open<\/span><\/a> and personalized to the recipient.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n \"Jess\n
\u201cI loved this weather targeted personalized image campaign. It\u2019s a fantastic example of combining multiple uses of the Kickdynamic platform making first name personalization and copy relevant to the context in which the email is opened.\u201d<\/blockquote>\n
\n Jess Horn,<\/span>Account Manager, Kickdynamic<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

ASOS combines name personalization and weather-targeted images to display relevant content to their subscribers.<\/p>\n","protected":false},"featured_media":54390,"template":"","story_category":[9231],"industry_category":[10354,9226],"story_resource_hub_category":[10346],"class_list":["post-54055","story","type-story","status-publish","has-post-thumbnail","hentry","story_category-salesforce-marketing-cloud","industry_category-fashion","industry_category-retail-ecommerce","story_resource_hub_category-email-personalization"],"yoast_head":"\nASOS Customer Success Story - Litmus<\/title>\n<meta name=\"description\" content=\"ASOS combines name personalization and weather-targeted images to display relevant content to their subscribers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/customers\/asos\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASOS\" \/>\n<meta property=\"og:description\" content=\"ASOS combines name personalization and weather-targeted images to display relevant content to their subscribers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/customers\/asos\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-30T16:32:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/10\/asos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1232\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ASOS Customer Success Story - 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