{"id":54080,"date":"2020-11-30T18:34:00","date_gmt":"2020-11-30T23:34:00","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=story&p=54080"},"modified":"2025-12-12T08:35:46","modified_gmt":"2025-12-12T13:35:46","slug":"pretty-little-thing-1","status":"publish","type":"story","link":"https:\/\/www.litmus.com\/customers\/pretty-little-thing-1","title":{"rendered":"PrettyLittleThing: Live Offer Consistency Across Site & Emails"},"content":{"rendered":"\n
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PrettyLittleThing drives 16% increase in email conversions with Litmus<\/strong><\/h1>\n

With Litmus, PrettyLittleThing was able to mirror site offers in their email campaigns to drive massive increase in conversions.<\/p>\n

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Litmus Delivers Results<\/h2>\n
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16%<\/strong><\/span> increase in conversions<\/p>\n<\/div>\n

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8%<\/strong><\/span> increase in average order value\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n \t\t<\/div>\n

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The Challenge<\/h3>\n

PrettyLittleThing approached Kickdynamic to help them overcome a business objective that previously was not achievable: showing the deals on site live in an email.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n\n

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How Litmus Personalize, powered by Kickdynamic, Solved the Challenge<\/h3>\n

Using the rule builder and content automation<\/a>, PrettyLittleThing are able to mirror the offers that are onsite in email, with codes and timers updating live and automatically at every open. <\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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The Results<\/h3>\n

To measure the value of personalized content in email, PrettyLittleThing ran split tests with personalized and non personalized images. The emails that featured a personalized image saw a 16% increase in conversion and an 8% increase in AOV!<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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“We have new products arriving all the time and our new arrivals emails are key to our CRM strategy. We needed a smart way to manage new in and move from a one-size-fits-all email. We\u2019re a small team so we needed automation to help us achieve our personalization goal, we simply couldn\u2019t build a version of the email for every product category. We\u2019re now listening to what our customers would like from us and using Kickdynamic to show them what they want.\u201d<\/blockquote>\n
\n Abbie Hodgson,<\/span>Assistant CRM Manager<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

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