{"id":54100,"date":"2021-05-06T12:47:00","date_gmt":"2021-05-06T16:47:00","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=story&p=54100"},"modified":"2025-12-12T08:34:32","modified_gmt":"2025-12-12T13:34:32","slug":"pretty-little-thing-3","status":"publish","type":"story","link":"https:\/\/www.litmus.com\/customers\/pretty-little-thing-3","title":{"rendered":"PrettyLittleThing: Live Social Signals"},"content":{"rendered":"\n
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PrettyLittleThing uses Litmus to drive 17% increase in revenue<\/strong><\/h1>\n

Through Litmus, Pretty LittleThing was able to use of social signals in the inbox and drive a major increase in revenue from email.<\/p>\n <\/div>\n \t\t<\/div>\n

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Litmus Delivers Results<\/h2>\n
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1.6%<\/strong><\/span> increase in clicks\n<\/div>\n

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17%<\/strong><\/span> increase in revenue\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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It\u2019s quite common to see the number of views a product has had on fashion sites, or the number of likes and comments a post has had on Instagram but it\u2019s not often seen in email. PrettyLittleThing turned to Kickdynamic\u2019s live social signals for a super effective way to increase the power of their product content and positively affect engagement. Over each product they displayed the live number of click throughs, or more precisely how many people were loving each product at any time in the email.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n \"Olivia\n
\u201cWe loved this fun email. Our customers are very active on social media, so was a great way to bring a social feel to our email. Adding social signals meant customers were much more engaged and responsive. It was a quick win for the team.\u201d <\/blockquote>\n
\n Olivia Shanu-Wilson,<\/span>Senior CRM Executive<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

PrettyLittleThing use of live social signals in the inbox generated a 17% increase in revenue.<\/p>\n","protected":false},"featured_media":54101,"template":"","story_category":[9231],"industry_category":[10354,9226],"story_resource_hub_category":[10346],"class_list":["post-54100","story","type-story","status-publish","has-post-thumbnail","hentry","story_category-salesforce-marketing-cloud","industry_category-fashion","industry_category-retail-ecommerce","story_resource_hub_category-email-personalization"],"yoast_head":"\nPLT's Email Engagement Success Story | Get Inspired<\/title>\n<meta name=\"description\" content=\"PrettyLittleThing use of live social signals in the inbox generated a 17% increase in revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/customers\/pretty-little-thing-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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