{"id":54110,"date":"2020-07-06T13:06:00","date_gmt":"2020-07-06T17:06:00","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=story&p=54110"},"modified":"2023-10-27T16:36:49","modified_gmt":"2023-10-27T20:36:49","slug":"pretty-little-thing-5","status":"publish","type":"story","link":"https:\/\/www.litmus.com\/customers\/pretty-little-thing-5","title":{"rendered":"PrettyLittleThing: Weather Detection"},"content":{"rendered":"\n
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\n \"Pretty\n

PrettyLittleThing generated a 68% increase in clicks using weather-targeted emails<\/strong><\/h1>\n

Fast fashion retailer PrettyLittleThing uses weather detection at email open through Litmus Personalize to display relevant content to each and every customer.<\/p>\n <\/div>\n \t\t<\/div>\n

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The Challenge<\/h3>\n

Sending relevant product-based content in a country as big as the US can be challenging. The weather can differ vastly depending on where you are.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n \"Olivia\n
\u201cWe wanted an easy solution to make email content relevant to every customer based on the weather where they open. In hotter climates we show popular summer categories and when it\u2019s cooler we show popular winter categories. The hero image displayed is based on the temperature too. By showing weather specific content, we recorded a huge increase in clicks.\u201d <\/blockquote>\n
\n Olivia Shanu-Wilson,<\/span>Senior CRM Executive<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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How Litmus Personalize, powered by Kickdynamic, Solved the Challenge<\/h3>\n

To navigate this, PrettyLittleThing set weather rules to determine the best content to display to each recipient based on their exact weather at email open<\/a>. From one HTML they can generate multiple weather specific versions. On open, the temperature is detected and the correct email version is displayed.<\/p>\n

Weather relevancy works particularly well in the US. Instead of time-consuming state segmentation, PLT are using weather detection to save significant time and be more efficient.<\/p>\n

The Results<\/h3>\n

69% Uplift in Total Clicks Using Weather Targeted Email<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Fast fashion retailer PrettyLittleThing uses weather detection at email open to display relevant content to each and every customer. <\/p>\n","protected":false},"featured_media":54111,"template":"","story_category":[9231],"industry_category":[10354,9226],"story_resource_hub_category":[10346],"class_list":["post-54110","story","type-story","status-publish","has-post-thumbnail","hentry","story_category-salesforce-marketing-cloud","industry_category-fashion","industry_category-retail-ecommerce","story_resource_hub_category-email-personalization"],"yoast_head":"\nPrettyLittleThing Customer Success Story - Litmus<\/title>\n<meta name=\"description\" content=\"Fast fashion retailer PrettyLittleThing uses weather detection at email open to display relevant content to each and every customer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/customers\/pretty-little-thing-5\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PrettyLittleThing: Weather Detection\" \/>\n<meta property=\"og:description\" content=\"Fast fashion retailer PrettyLittleThing uses weather detection at email open to display relevant content to each and every customer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/customers\/pretty-little-thing-5\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-27T20:36:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/PrettyLittleThing5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"728\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"PrettyLittleThing Customer Success Story - 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