{"id":60710,"date":"2022-05-22T14:28:56","date_gmt":"2022-05-22T18:28:56","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=story&p=60710"},"modified":"2024-04-10T14:49:52","modified_gmt":"2024-04-10T18:49:52","slug":"tm-lewin","status":"publish","type":"story","link":"https:\/\/www.litmus.com\/customers\/tm-lewin","title":{"rendered":"T.M. Lewin"},"content":{"rendered":"\n
\n
\n \t
\n \t\t
\n
\n \"TM\n

TM Lewin increased email clicks by 116% with Litmus\u00a0<\/strong><\/h1>\n

TM Lewin uses live polling to harness the power of social signaling and boost email engagement and revenue.<\/p>\n <\/div>\n \t\t<\/div>\n

\n
\n \"\"\n <\/div>\n <\/div>\n \t<\/div>\n <\/div>\n<\/div>\n\n\n\n
\n
\n
\n
\n
\n
\n

Litmus Delivers Results<\/h2>\n
\n

116%<\/strong><\/span>increase in CTR<\/p>\n<\/div>\n

\n

12%<\/strong><\/span> increase in revenue<\/p>\n<\/div>\n

\n

30%<\/strong><\/span>increase in AOV<\/p>\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n <\/div>\n
\n
\n
\n
\n \"TM <\/div>\n <\/div>\n
\n

The Challenge<\/h3>\n

T.M. Lewin needed to create an eye-catching, engaging campaign to launch their \u2018Because Every Day is Different\u2019 initiative. Each day of the week had a different look and recipients were asked to choose their favorite look for a chance to win \u00a31000. <\/p>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n\n

\n
\n
\n
\n

How Litmus Personalize Solved the Challenge<\/h3>\n

TM Lewin used live polling<\/a> to harness the power of social signaling and boost email engagement and revenue. Once each look had over 100 clicks, a trending message appeared alongside the live number of clicks, which was updated at every open. Tailored follow-up emails were sent to each voter showcasing their favorite look\u2019s products, directing them to shop the collection.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

\n
\n
\n
\n

The Results<\/h3>\n

The live vote had over 20,000 clicks, with the second highest number of clicks on the last look – proving engaging content gets recipients scrolling!<\/p>\n

\n
\n
\n

3x<\/strong><\/span>more competition entries<\/p>\n<\/div>\n

\n

37%<\/strong><\/span>increase in CTO<\/p>\n<\/div>\n

\n

116%<\/strong><\/span>increase in CTR<\/p>\n<\/div>\n

\n

30%<\/strong><\/span>increase in AOV<\/p>\n<\/div>\n

\n

12%<\/strong><\/span> increase in revenue<\/p>\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

\n
\n
\n
\n \"\"\n
“We wanted this campaign to stand out and grab our customers\u2019 attention. The messaging and the trending content with social signals in the email launched our brand campaign with a bang. The response was phenomenal in terms of driving engagement with our customer base. The results were strong and this campaign received recognition from within the business and industry peers.\u201d<\/blockquote>\n
\n Jemma Edie,<\/span>Senior CRM Manager<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

TM Lewin increased click through rate by 116% with social signals<\/p>\n","protected":false},"featured_media":60718,"template":"","story_category":[9231],"industry_category":[10354],"story_resource_hub_category":[10346],"class_list":["post-60710","story","type-story","status-publish","has-post-thumbnail","hentry","story_category-salesforce-marketing-cloud","industry_category-fashion","story_resource_hub_category-email-personalization"],"yoast_head":"\nTM Lewin Customer Success Story - Litmus<\/title>\n<meta name=\"description\" content=\"TM Lewin increased click through rate by 116% with social signals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/customers\/tm-lewin\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T.M. Lewin\" \/>\n<meta property=\"og:description\" content=\"TM Lewin increased click through rate by 116% with social signals\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/customers\/tm-lewin\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-10T18:49:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/02\/tm-lewin-results.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"TM Lewin Customer Success Story - Litmus","description":"TM Lewin increased click through rate by 116% with social signals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/customers\/tm-lewin","og_locale":"en_US","og_type":"article","og_title":"T.M. Lewin","og_description":"TM Lewin increased click through rate by 116% with social signals","og_url":"https:\/\/www.litmus.com\/customers\/tm-lewin","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_modified_time":"2024-04-10T18:49:52+00:00","og_image":[{"width":724,"height":760,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/02\/tm-lewin-results.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/customers\/tm-lewin","url":"https:\/\/www.litmus.com\/customers\/tm-lewin","name":"TM Lewin Customer Success Story - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.litmus.com\/customers\/tm-lewin#primaryimage"},"image":{"@id":"https:\/\/www.litmus.com\/customers\/tm-lewin#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/02\/tm-lewin-results.jpg","datePublished":"2022-05-22T18:28:56+00:00","dateModified":"2024-04-10T18:49:52+00:00","description":"TM Lewin increased click through rate by 116% with social signals","breadcrumb":{"@id":"https:\/\/www.litmus.com\/customers\/tm-lewin#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.litmus.com\/customers\/tm-lewin"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/customers\/tm-lewin#primaryimage","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/02\/tm-lewin-results.jpg","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/02\/tm-lewin-results.jpg","width":724,"height":760},{"@type":"BreadcrumbList","@id":"https:\/\/www.litmus.com\/customers\/tm-lewin#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.litmus.com\/"},{"@type":"ListItem","position":2,"name":"Success Stories","item":"https:\/\/www.litmus.com\/customers"},{"@type":"ListItem","position":3,"name":"T.M. Lewin"}]},{"@type":"WebSite","@id":"https:\/\/www.litmus.com\/#website","url":"https:\/\/www.litmus.com\/","name":"Litmus","description":"Are you getting the most out of your email marketing?","publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.litmus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.litmus.com\/#organization","name":"Litmus Software","url":"https:\/\/www.litmus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","width":600,"height":314,"caption":"Litmus Software"},"image":{"@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/litmusapp","https:\/\/x.com\/litmusapp"]}]}},"acf":{"enable_legacy_page_header":true,"alt_header_title":"","background_color":"#073045","header_image":"","header_image_overlay_color":"#000000","header_description":"","header_primary_cta_button":"","header_secondary_cta_button":"","title_alignment":"align-items-center","title_justification":false,"text_align":"text-left","wide_header":false,"short_header":false,"form_header":false,"side_header_image":"","header_video":false,"toggle_labels":{"left":"","right":""},"price_toggle":["left"],"column":null,"video_id":""},"_links":{"self":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/success-stories\/60710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/success-stories"}],"about":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/types\/story"}],"version-history":[{"count":14,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/success-stories\/60710\/revisions"}],"predecessor-version":[{"id":95632,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/success-stories\/60710\/revisions\/95632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media\/60718"}],"wp:attachment":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media?parent=60710"}],"wp:term":[{"taxonomy":"story_category","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/story_category?post=60710"},{"taxonomy":"industry_category","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/industry_category?post=60710"},{"taxonomy":"story_resource_hub_category","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/story_resource_hub_category?post=60710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}