{"id":60915,"date":"2021-12-27T11:50:22","date_gmt":"2021-12-27T16:50:22","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=story&p=60915"},"modified":"2024-09-09T16:56:13","modified_gmt":"2024-09-09T20:56:13","slug":"icelolly","status":"publish","type":"story","link":"https:\/\/www.litmus.com\/customers\/icelolly","title":{"rendered":"icelolly.com"},"content":{"rendered":"\n\n
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icelolly.com increased email conversions by 45% with Litmus\u00a0<\/strong><\/h1>\n

By leveraging customer browse data, icelolly.com utilized Litmus Personalize to enhance their emails by displaying the searched and abandoned deal, improving internal efficiencies and boosting relevancy for their customers.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n\n

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Litmus Delivers Results<\/h2>\n
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35%<\/strong><\/span> higher open rate<\/p>\n<\/div>\n

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201%<\/strong><\/span> increase in CTR<\/p>\n<\/div>\n

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45%<\/strong><\/span> increase in conversion<\/p>\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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Founded in 2005, icelolly.com is the UK\u2019s fastest growing holiday comparison website.1<\/sup> icelolly.com allows consumers to compare millions of package holidays, city breaks and cruises from the UK\u2019s leading travel companies. They rely on their award-winning email program to engage and delight travelers and continue to lead the way in the travel industry. 1<\/sup> Hitwise, 2018<\/small><\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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The Challenge<\/h3>\n

The icelolly.com team built their deals marketing program around hand-picked, curated offers. Deals showcased in emails were static; every recipient received the same offers no matter what they had shown interest in. icelolly.com had previously attempted to display browsed deals by using a web scraping tool but found that it resulted in technical website issues.<\/p>\n

icelolly.com needed a way to increase the relevancy of their email content by personalizing the deals to each recipient based on their last touchpoint\u2014abandoned browse data\u2014and they needed to do this at scale and without extra manual effort.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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How Litmus Personalize Solved the Challenge<\/h3>\n

By leveraging customer browse data, icelolly.com utilized the Litmus Personalize<\/a>, powered by Kickdynamic, technology to enhance their emails by displaying the searched and abandoned deal, improving internal efficiencies and boosting relevancy for their customers.<\/p>\n

To make this possible, they created a json API containing deals from their website combined with Google Analytics data. Once this feed was created it was easily connected into the Litmus Personalize, powered by Kickdynamic platform. <\/p>\n

They were then able to resurface deals in an email the day after a customer abandons, automatically and repeatedly, at scale.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n\n\n

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The Results<\/h3>\n

The icelolly.com team has experienced amazing results since implementing live deals in their abandoned search emails and have won awards for their innovation.<\/p>\n

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35%<\/strong><\/span>higher open rate<\/p>\n<\/div>\n

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201%<\/strong><\/span>increase in CTR<\/p>\n<\/div>\n

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45%<\/strong><\/span>increase in conversion<\/p>\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n\n

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\u201cThe Kickdynamic team supported us throughout the process of setting up the technology and helped us get the email programme up and running quickly to deliver dynamic content to our customers.\u201d<\/blockquote>\n
\n Jon Kirk,<\/span>Email Manager at icelolly.com<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

icelolly.com increased click through rate by 201% and conversion by 45% with live, personalized travel deals <\/p>\n","protected":false},"featured_media":60921,"template":"","story_category":[],"industry_category":[9772],"story_resource_hub_category":[10346],"class_list":["post-60915","story","type-story","status-publish","has-post-thumbnail","hentry","industry_category-travel","story_resource_hub_category-email-personalization"],"yoast_head":"\nicelolly.com Customer Success Story - Litmus<\/title>\n<meta name=\"description\" content=\"icelolly.com increased click through rate by 201% and conversion by 45% with live, personalized travel deals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/customers\/icelolly\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"icelolly.com\" \/>\n<meta property=\"og:description\" content=\"icelolly.com increased click through rate by 201% and conversion by 45% with live, personalized travel deals\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/customers\/icelolly\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-09T20:56:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/02\/icelolly-solved.png\" \/>\n\t<meta property=\"og:image:width\" content=\"609\" \/>\n\t<meta property=\"og:image:height\" content=\"758\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"icelolly.com Customer Success Story - 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