{"id":6628,"date":"2020-04-17T18:46:24","date_gmt":"2020-04-17T18:46:24","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=story&p=6628"},"modified":"2023-10-30T12:16:18","modified_gmt":"2023-10-30T16:16:18","slug":"trello","status":"publish","type":"story","link":"https:\/\/www.litmus.com\/customers\/trello","title":{"rendered":"Trello"},"content":{"rendered":"\n\n
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Trello uses Litmus to make a great impression in the inbox<\/strong><\/h1>\n

With Litmus, Trello can preview and troubleshoot their emails<\/a> faster than ever before, while at the same time ensuring that the emails they send look great and perform in all email clients.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n\n

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Atlassian\u2019s Trello team knows that when it comes to winning over new customers, successful onboarding is crucial. That\u2019s why Chris Kaundart, Email Marketing Manager at Trello, spends lots of time and love on crafting the perfect onboarding email series. Here\u2019s how Litmus helps the Trello team ensure that the first interactions their users have are positive\u2014no matter where they open their emails.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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The Challenge<\/h2>\n

With their automated welcome email series being the centerpiece to successful onboarding for brand new customers, Trello\u2019s email team puts lots of effort into making those emails nothing but perfect\u2014but with a hugely diverse audience, this can be a challenge. <\/p>\n

With that, Trello has to optimize their emails for a broad range of email clients\u2014from email clients for individual use, like Gmail, to clients popular in a business environment that might come with limited support for HTML and CSS. Plus, with a customer base spread all over the globe, Trello also has to ensure that their emails look great and perform in international inboxes. Chris Kaundart explained \u201cSome organize their knitting projects in Trello, others use it at work where their company might manage their entire product development or customer support processes in Trello. Our users couldn\u2019t be more diverse\u2014and so are the ways they read email.\u201d<\/p>\n

With such a broad range of email clients to optimize for, the process of troubleshooting and optimizing their emails was cumbersome.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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I know that there are brands that focus on optimizing their emails for the top 5 email clients only. I don\u2019t believe in that. At Trello, we aim for a great experience for everyone.<\/blockquote>\n
\n Chris Kaundart,<\/span>Email Marketing Manager at Trello<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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The Results<\/h2>\n

With Litmus, Trello can preview and troubleshoot their emails faster than ever before, while at the same time ensuring that the emails they send look great and perform in all email clients.<\/p>\n

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Litmus is instrumental to making sure we have a consistently great experience for everyone.<\/blockquote>\n
\n Chris Kaundart,<\/span>Email Marketing Manager at Trello<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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Whether their subscribers open in Gmail or a popular international email client, Trello\u2019s team can now rest assured that each new subscriber\u2019s onboarding experience is consistently delightful.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

How Trello uses Litmus to guarantee a consistent brand experience for all subscribers<\/p>\n","protected":false},"featured_media":6649,"template":"","story_category":[9365],"industry_category":[9227],"story_resource_hub_category":[10347],"class_list":["post-6628","story","type-story","status-publish","has-post-thumbnail","hentry","story_category-iterable","industry_category-software-technology","story_resource_hub_category-email-testing"],"yoast_head":"\nLitmus Customer Success Story & Testimonials - Trello<\/title>\n<meta name=\"description\" content=\"Thousands of brands including Trello trust Litmus to send better email, faster. 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