{"id":80766,"date":"2023-10-26T15:18:42","date_gmt":"2023-10-26T19:18:42","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=story&p=80766"},"modified":"2024-04-18T15:12:00","modified_gmt":"2024-04-18T19:12:00","slug":"by-lauren-jean","status":"publish","type":"story","link":"https:\/\/www.litmus.com\/customers\/by-lauren-jean","title":{"rendered":"ByLaurenJean"},"content":{"rendered":"\n
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ByLaurenJean increased email click through rates 53% with Litmus<\/b><\/h1>\n

Lauren Jean has been working in the email industry for nearly a decade. Her passion for email marketing began when she worked for an e-commerce company, and was inspired to start her own business to help her clients craft the most successful email strategies. A self-proclaimed \u201cemail geek,\u201d Lauren Jean has created highly effective email campaigns, utilizing Litmus for testing<\/a> and implementing personalization strategies with Litmus Personalize<\/a>.<\/p>\n <\/div>\n \t\t<\/div>\n

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The Challenge<\/h3>\n

For e-commerce businesses like Kesslers Diamonds, once Mother\u2019s Day passes, the holiday season ultimately winds down and it becomes difficult to produce relevant campaigns to a wide audience.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n\n\n

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After stumbling upon Kate Spade’s Live Poll example<\/a> in a blog post, Lauren was inspired to incorporate polls into her client’s email campaigns. She recognized that this innovative approach could boost audience engagement and provide invaluable first-party intent data, but there wasn\u2019t an effective way to do that until she came across Litmus Personalize<\/a>.<\/p>\n

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\u201cCaptivating our audience outside of gift-giving seasons can be challenging. We must think outside the box, and live polls do just that. They are a creative way to interact with our entire audience within our emails and collect some first-party data at the same time.\u201d<\/em><\/p>\n

Lauren Jean,<\/span>
\nEmail Specialist and Owner of ByLaurenJean<\/p>\n\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n\n

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“We were excited to add live polls to our email strategy because we wanted to see what content resonated best to gain information for future campaigns and segmentation.”<\/blockquote>\n
\n Lauren Jean,<\/span>Email Specialist and Owner of ByLaurenJean<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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