{"id":98907,"date":"2024-06-27T12:16:18","date_gmt":"2024-06-27T16:16:18","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=story&p=98907"},"modified":"2024-07-01T12:32:01","modified_gmt":"2024-07-01T16:32:01","slug":"zen-internet","status":"publish","type":"story","link":"https:\/\/www.litmus.com\/customers\/zen-internet","title":{"rendered":"Zen Internet"},"content":{"rendered":"\n
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Zen Internet spends 90% less time testing emails and doubles their click-through rate with Litmus<\/h1>\n

Lucy Schofield, CRM Marketing Manager at Zen Internet, relies on Litmus to implement email best practices and optimization, saving her team time and maximizing email-driven revenue.<\/p>\n

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About Zen Internet<\/strong><\/p>\n

Zen Internet, a UK-based internet service provider, prioritizes delivering the best possible service to its customers. With a mission centered on providing award-winning connectivity and exceptional customer support, Zen Internet strives to innovate and improve their offerings. As part of this commitment, their email marketing program plays a crucial role in keeping customers informed and engaged.<\/p>\n<\/div>\n <\/div>\n \t\t<\/div>\n

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The Challenge<\/h3>\n

As the sole CRM Marketing Manager at Zen Internet, Lucy Schofield faces the daunting task of implementing best practices and ensuring adherence across an email team of seven. With each division sending one main campaign per quarter and maintaining 12 always-on email journeys, Zen Internet sends up to 100 emails per month to 250,000 active subscribers. Given that email comprises over 80% of their marketing efforts, they needed a robust and reliable process for testing, reviewing, and approving emails. Lucy, known for her pioneering spirit, constantly seeks the most efficient and effective ways to run their email marketing program. They had been relying on Microsoft Teams as a place to provide email feedback and approval but found that to be cumbersome, often leading to confusion and inefficiencies.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n\n

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\n \"Lucy\n
“The Litmus integrations with Salesforce are seamless. They allow us to test emails\u2014including those with dynamic content\u2014in half the time it took before; it\u2019s been a massive time savings for us.”<\/blockquote>\n
\n Lucy Schofield,<\/span>CRM Marketing Manager at Zen Internet<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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How Litmus Solved the Challenge<\/h3>\n

Lucy and her team turned to Litmus to streamline and enhance their email marketing operations. They use the integrated Litmus Email Previews within Salesforce Marketing Cloud<\/a> and Litmus Extension<\/a> to thoroughly test every email, including those with dynamic content, ensuring a flawless experience for every subscriber. Litmus Email Guardian<\/a> protects their emails by monitoring them 24\/7, catching errors before emails are sent.<\/p>\n

Litmus Proof<\/a> transformed their review process by allowing them to leave feedback conversationally in one consolidated location with a comprehensive audit trail of all email versions and feedback. Plus, Litmus Email Analytics<\/a> gives them granular insights into subscriber engagement, informing their design and testing priorities.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n\n

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\n \"Lucy\n
\u201cAs a CRM Marketing Manager, it’s my responsibility to be a trailblazer when it comes to finding and implementing best practices that help us save time while maintaining high levels of email quality so we can maximize email revenue. Litmus is a crucial part of our tech stack due to its comprehensive integrations with Salesforce Marketing Cloud, 24\/7 email monitoring, collaboration tools, analytics, and more.\u201d<\/blockquote>\n
\n Lucy Schofield,<\/span>CRM Marketing Manager at Zen Internet<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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The Results<\/h3>\n

Zen Internet now sends 500 emails a year with complete confidence, knowing each version is flawless and reflects their brand’s high standards. They gain the peace of mind that comes with knowing every email is protected 24\/7. In fact, Litmus Email Guardian helped them catch a broken link that was in several of their emails that would have led subscribers to a dead end and resulted in a poor experience.<\/p>\n

Their testing and approval process used to take an hour and now only takes ten minutes, saving 50 minutes on each email. Litmus Proof saves them hours on email review & approval and gives all stakeholders the ability to share feedback and collaborate seamlessly as they review.<\/p>\n

On top of the time saved building and testing emails, the email team has consistently maintained high open rates of ~60% and click-to-open rate of ~12% since implementing Litmus. Plus, with detailed insights from Litmus Email Analytics, Lucy and her team continuously evolve their strategy, staying ahead in the competitive email marketing landscape, by incorporating email personalization for example.<\/p>\n

Using a Litmus Personalize<\/a> Live Poll helped her team increase engagement on their business newsletter. It helped increase their click-through rate from 0.91% to 2.2%. Adding a Live Poll also gave her team great insights into what customers want to read more of in their newsletters to help build on that engagement in the future.<\/p>\n<\/div>\n

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\u201cLitmus Email Guardian helped us find and fix a broken link before it reached our subscribers which was brilliant. It helped us get ahead of an issue that would have otherwise resulted in a poor customer experience and potentially a loss of trust in our brand.\u201d
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Lucy Schofield,<\/span>
\nCRM Marketing Manager at Zen Internet<\/p>\n\"Lucy\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

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